How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

Other news stories related to: "How Bookshop Windows Can Support Digital Promotion Campaigns"

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #stepping stone #bookshop windows

Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with: #bookshop #support bookshops

How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #digital media #associate director #video content

Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book

Bookshop site partners with Modern Films to support indies

Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-29 08:56:46 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #support indies

Dawson, Bennett and Page support Independent Bookshop Week with Hachette

Hachette and its authors, incuding Juno Dawson, Brit Bennett and Libby Page, are championing indie booksellers in a social media campaign to support Independent Bookshop Week. Continue reading at The Bookseller

[ The Bookseller | 2021-06-19 08:06:16 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #hachette #libby page #brit bennett

Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #book deal #simon schuster #mike pence #petition calling #book deals #petition signed

AAPI Authors, Bookstagrammers Organize Support Campaign

Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #raise awareness #asian american

Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #digital content #rhode island #ensure libraries

Authors and publishers support NLT campaign championing literacy in regions

The National Literacy Trust's Connecting Stories campaign, championing literacy in diverse communities in need of support, has attracted the support of 18 publishers and 32 authors, including children's writers Sathnam Sanghera, Konnie Huq and Steve Antony. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 23:09:03 UTC ]
More news stories like this | News stories tagged with: #steve antony #konnie huq #including children

Industry heads predict resurgence in 2021 and urge support for bookshops

Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 21:52:12 UTC ]
More news stories like this | News stories tagged with: #publishing industry #essential steps #high-street retailers #year ahead #senior figures

SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
More news stories like this | News stories tagged with: #bookshop #graphic novel #support bookshops #publisher selfmadehero

Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
More news stories like this |

Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with: #pre-order campaign

Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #shop local #holiday season #buy books #encourage readers #workman publishing

BA calls for trade support as bookshops gear up for 15th June reopening

The Booksellers Association has called for publishers to support the sector in getting back to business after Prime Minister Boris Johnson announced yesterday (25th May) that stores could reopen from 15th June. Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 03:20:25 UTC ]
More news stories like this | News stories tagged with: #booksellers association #15th june #bookshops gear #ba calls #trade support

Pan Mac virtual author tour to support bookshops

Pan Mac authors will embark on a 10-day virtual tour of high street bookshops this month with writers including Kate Mosse, Ann Cleeves and Prue Leith focusing on stores that mean something to them personally. Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 12:59:10 UTC ]
More news stories like this | News stories tagged with: #ann cleeves #support bookshops

PRH Continues Digital Consumer Outreach with #BooksConnectUs Campaign

Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business

PA welcomes 'positive' ruling supporting removal of VAT on Times digital editions

The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 04:06:09 UTC ]
More news stories like this | News stories tagged with: #publishers association #central message #digital versions

CILIP pushes for library support in election campaign

CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:51:40 UTC ]
More news stories like this | News stories tagged with: #libraries #campaign calling #information professionals #chartered institute #library support