Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Working in multiple language and genres, twelve publishers from Morocco exhibited together at the 2014 Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-09-23 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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In addition to the American contenders Karen Joy Fowler for 'We Are All Completely Beside Ourselves' and Joshua Ferris of 'To Rise Again at a Decent Hour,' other nominees include Richard Flanagan for 'The Narrow Road to the Deep North' and Ali Smith for 'How to Be Both.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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More than half the Quercus staff have left the company following its buyout by Hodder &... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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There was a time when Barnes & Noble was so big, so dominating, that even Tom Hanks managed to look like a jerk when he played a book-chain executive. But times have changed, and as people began to order their books online -- or even download them --... Continue reading at Engadget
[ Engadget | 2014-08-28 00:00:00 UTC ]
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