Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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This A–Z listing includes specials available to retailers who place orders at BEA. Many exhibitors are offering free freight and/or extra discount points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Although the big two of comics publishing, Marvel and DC Comics, have opted to sit out BEA this year, there will still be plenty of comics publishers dotting the Javits Center floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Although sales and earnings at Bloomsbury were relatively flat for the year ended February 28, 2015 compared to fiscal 2014, the company did make progress in easing its dependence on the “traditional book market,” company chief executive Nigel Newton said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-20 00:00:00 UTC ]
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#strategic goals
As news organisations sign up to publish straight to Facebook with Instant Articles, Trinity Mirror’s decision to cull new formats teams shows how social media is changing publishers’ priorities Asked what are my favourite pieces of digital journalism to emerge from newsrooms over the past few... Continue reading at The Guardian
[ The Guardian | 2015-05-17 00:00:00 UTC ]
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Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company
[ Fast Company | 2015-05-15 00:00:00 UTC ]
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Online shoppers will find out within a few months whether they will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff
[ Stuff | 2015-05-12 00:00:00 UTC ]
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Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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Granta owner Sigrid Rausing has been shortlisted for the 2015 RSL Ondaatje Prize for her book Everything is Wonderful (Grove Press), alongside authors including Helen Dunmore and Elif Shafak. The annual award of £10,000 is given for a distinguished work of fiction, non-fiction or poetry,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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#elif shafak
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The French National Book Centre (Centre National du Livre, CNL) will cut subsidies for the 90-plus book fairs and literary festivals it supports next year if organisers do not agree to pay authors for giving talks and participating in debates. Meetings are being held with organisers, none of... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Nigella Lawson will return to television this autumn with a BBC TV series to accompany her latest cookery book, Simply Nigella: Food to Nourish Body & Soul (Chatto & Windus), BBC2 controller Kim Shillinglaw announced yesterday (21st April), as part of a raft of new programming for the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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The BBC has commissioned two TV series based on books by crime writer Mark Billingham, the author revealed on “BBC Breakfast” this morning (21st April). Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Michel Laub, one of Granta’s Best of Young Brazilian Novelists, and Thomas Harding, a shortlisted author for the 2013 Costa Book Award, are the first joint winners of the 2015 JQ Wingate Prize. The winners were announced yesterday evening (20th April) at the Jewish Community Centre London JW3... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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ITV has commissioned a drama series based on the Merrily Watkins novels by Phil Rickman. Following a country vicar with a sideline in exorcism, the latest in the series of cult novels, The Magus of Hay, was published by Corvus in 2013. The next in the series, Friends of the Dusk, will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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#three-part series
Mainlander by Will Smith has been optioned for television by See-Saw Films. The book, published by Fourth Estate in February, follows a British man who moves to Jersey, where he becomes involved in the case of a missing child. Smith is a writer, actor and comedian who has appeared in TV... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I... Continue reading at AdWeek
[ AdWeek | 2015-04-14 00:00:00 UTC ]
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Daredevil can't see you, but he knows you're coming. His new show is so good, it might catch comic book fans by surprise. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-04-07 00:00:00 UTC ]
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