Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #sponsorship revenue #publishing summit

Other Publishing stories related to: 'Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool '

Upcoming Comics Events: 7/20-7/26

J.H. WIlliams III in Merced, CA; Corinne Mucha in Chicago, IL; Comic-Con International: San Diego, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #williams iii #corinne mucha #comic-con international #san diego

How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debate rages #native advertising

Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

Polish Book Chains Re-imagine Stores, Expand to Small Cities

Poland's two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking number #independent bookstores

Upcoming Comics Events: 7/14-7/20

John Romita, Jr. in New York, NY; Bryan Lee O'Malley in Portland, OR; The International Graphic Novel and Comics Conference in London, U.K.; Steve Lafler in San Francisco, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryan lee

Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age

[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #technology company

Live event to mark final Skulduggery book

HarperCollins Children’s Books is celebrating the publication of the final Skulduggery... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live event #harpercollins children

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek

[ AdWeek | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #rising star #rolling stone #huge part #ad world

Upcoming Comics Events: 7/7-7/13

Drawing Party with Telgemeier & Roman in Astoria, NY; Mike Richardson in Beaverton, OR; Eleanor Davis and Esther Pearl Watson in Seattle, WA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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YP CEO: We Were 'Mobile First' Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek

[ AdWeek | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad agency #one-stop shop #remain competitive #real time

Theatre events for Graham Norton memoir

Hodder & Stoughton has announced a theatre tour to support TV host Graham Norton's... Continue reading at The Bookseller

[ The Bookseller | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton

Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #print editions #research company #tablet editions

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas

Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #$400 million #$500 million

Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising marketplace #research company #tv advertising

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers

Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads #video inventory #real-time auctions #ad technology #timely fashion

Ireland’s Publishing Strength is in Tradition, Small Presses

Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #literary world

Upcoming Comics Events: 6/30-7/6

Florida Supercon in Miami, FL; Mike Mignola in Manhattan Beach, CA; Ed Brubaker in Los Angeles, CA; Matt Smith in Cambridge, MA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike mignola #manhattan beach #matt smith

UK Publishing Pros Ask: “Is Publishing Cool Any More?”

Will the bright, imaginative, tech savvy, book reading (or content devouring) twentysomething choose Gollancz or Google, Faber or Facebook, Orion or O2? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reading