Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

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BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Google Expands Carrier Billing for Digital Content

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[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Publishers support IBW with exclusive editions

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[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Digital 8% of 2011 book sales value, says PA

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[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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B&N, Microsoft team up for digital biz

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[ Crains New York | 2012-04-30 00:00:00 UTC ]
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E-Book Publisher Drops DRM

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[ PC World | 2012-04-30 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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Something Is Rotten In The State Of E-Book Publishing

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[ Fast Company | 2012-04-26 00:00:00 UTC ]
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[ PC World | 2012-04-25 00:00:00 UTC ]
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[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Children's publisher Raintree heads to India

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[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
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