Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"

BA: new digital offers for high street

The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #high street

US publishers' exports pick up the pace

US publishers sales of ebooks and print books picked up the pace in 2011, a year when UK... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers sales

Publisher Settles in E-book Price Fixing Case

Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World

[ PC World | 2012-05-18 00:00:00 UTC ]
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DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general manager #advance publications #full line #major presence #product test #flatiron building

Fairfax Digital CEO Role Scrapped

Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media&rsquo;s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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Apple E-Book Lawsuit: Steve Jobs Swayed Publisher, Complaint Alleges

The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World

[ PC World | 2012-05-15 00:00:00 UTC ]
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Century wins latest self-publishing sensation

Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hotly contested

Is Online Publishing a Failure From Consumer's Perspective?

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Flooved offers digital book subs

A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #1st september #agreed terms

Verizon Defends Customer Privacy in Publisher's Suit

The carrier refuses to comply with an order to allow a peek at the personal information of alleged ebook pirates. Continue reading at PC World

[ PC World | 2012-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal information

Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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Blanchard Systems Enhances SendMyAd with Virtual Publisher

Blanchard Systems, developer of SendMyAd, debuts its editorial solution Virtual Publisher. Virtual Publisher is a book planning and production tool for print and digital editions, and is compatible with Adobe InDesign Plugins. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital editions

PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young women #huge potential #ppa conference #ella dolphin

PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #professional publishers #ppa conference

Digital focus for Policy Press

The Policy Press (TPP) has revealed plans to increase its digital focus as the popularity of e-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #revealed plans #policy press #digital focus

Why Publishers Don't Like Apps

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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E-tailer Fishpond targets publishers

Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers large

Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week

[ Media Week | 2012-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publishing #ppa conference