Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'

Hannah Westland new Serpent's Tail publisher

Serpent's Tail has appointed Hannah Westland, previously an agent at Rogers, Coleridge &... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Former Dow Jones Digital Boss Gordon McLeod Lands at Krux

Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD

[ AllThingsD | 2012-02-28 00:00:00 UTC ]
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Pearson sees digital profits rise

Educational publisher and FT owner, Pearson reports a rise in profits thanks to improved digital sales and growth in emerging markets. Continue reading at BBC News

[ BBC News | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational publisher #ft owner #pearson reports #emerging markets

Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Little, Brown to publish J K Rowling's first adult novel

Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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UK publishers' "concern" over Amazon ebook removals

UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Academic publishing facing "unprecedented challenges"

Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Stephen King to release audio digital story

Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Sweeney new Windmill publishing director

Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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International publisher alliance shuts down piracy site

An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling Introduces Cloud-based Publishing Tool

Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World

[ PC World | 2012-02-15 00:00:00 UTC ]
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Newsday Wins Three New York News Publishers Association Awards for Excellence

Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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All 30 McClatchy Properties Choose Digital Technology for Circulation

Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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