Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Digital media takes home a Pulitzer

The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York

[ Crains New York | 2012-04-17 00:00:00 UTC ]
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Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mixed bag #digital audience


Amazon’s E-Book Pricing a Constant Thorn for Publishers

In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book pricing


Imago launches ‘first in publishing’ consultancy

Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Digital Minds: choice not to pay becoming 'more viable'

Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital minds


An E-Book Argument: Are Fixed Prices Needed to Preserve Publishing?

Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD

[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #alleged collusion #e-book argument


Vatican, Bodleian Libraries will publish millions of ancient texts online

Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
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Some Publishers Quickly Settle E-book Price-Fixing Lawsuit

Three of the five book publishers sued Wednesday by the Department of Justice quickly agree to scrap their deal with Apple and claim no wrong-doing. Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
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Apple, ebook publishers accused of price fixing

Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books #key player #antitrust lawsuits #state officials #ebook publishers #key role #price fixing


Apple and four publishers seek EC deal; Penguin does not

Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook pricing


DOJ's Antitrust Case May Have Huge Implications for Publishing

The U.S. Department of Justice's antitrust lawsuit against Apple and five book publishers over alleged ebook price fixing means that the publishers have to... Continue reading at PC World

[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #antitrust lawsuit #antitrust case #book publishers


Justice Department formally charges Apple, big five publishers in ebook price fixing case (update)

The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget

[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fascinating reading #favored nation #previously believed #sell books


Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free service #printed copies #digital content


US Sues Apple and Publishers Over e-Book Prices

The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Apple, Major Publishers Sued Over E-Book Pricing

The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World

[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook pricing #e-book pricing


Two US publishers turn backs on Amazon.com

At least two of the big six publishers in the US are refusing to renew contracts with Amazon.com... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Antitrust officials reportedly sue Apple, publishers over ebooks

WASHINGTON -- Antitrust officials are expected to announce Wednesday that they are filing suit against Apple Inc. and five major book publishers for allegedly colluding to fix the price of ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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Apple, publishers face U.S. antitrust lawsuit over ebook pricing

WASHINGTON -- The Justice Department on Wednesday sued  Apple Inc. and five major book publishers for allegedly colluding to fix ebook prices. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #allegedly colluding #justice department #washington -- #ebook pricing #antitrust lawsuit #publishers face


Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joined forces