Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"

Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World

[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book case #european commission #ebook publishers

Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #justice department #major publishers

Bookshops bypassed by academic publishers

Tensions between academic booksellers and publishers are likely to heighten following the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #academic booksellers #academic publishers

Publishers warned on ebook prices

Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World

[ BBC World | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #set prices #legal action #ebook prices #publishers warned

U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #warned apple #justice department #ebook publishers

U.S. Warns Apple, Publishers

The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #electronic books #allegedly colluding #warned apple #justice department

Cosmopolitan Hits 115,000 Paid Digital Subscribers

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publishers #hearst title

McDermid backs value of publishers

Little, Brown author Val McDermid has backed the role of publishers, as children's laureate... Continue reading at The Bookseller

[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
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French government to digitize out-of-print 20th century works, plans ebook initiative

It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget

[ Engadget | 2012-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #image credit #ebook format #french government

Court of Appeal upholds Digital Economy Act

The Publishers Association has said it is looking forward to working with internet service... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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The Amazon Paradox: Coming to Terms With Publishing's Colossus

Despite consumer uncertainty in buying online, and publisher uncertainty in partnering with Amazon, ebooks sales are dominating the market. Continue reading at The Atlantic

[ The Atlantic | 2012-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying online

Kate Lyall Grant new Severn House publisher

Kate Lyall Grant is to become the new publisher of Severn House, with overall responsibility for... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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E-Books on Tablets Fight Digital Distractions

Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times

[ The New York Times | 2012-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle fire

Tumblr: Online’s New Frontier for Publishers

No one is coming back to check a publisher’s Web site,” said Rachel Fershleiser, who works in literary strategic outreach at Tumblr, calling to mind a dull Web site that offers a catalogue and not much else. Incentive to come back, Fershleiser said, is the key to building a presence online,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #web site #rachel fershleiser #coming back

Catching the Digital Wave

In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #digital revolution #early days #independent publishers

Amazon Publishing to sell series of ebooks outside the Kindle Store

It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget

[ Engadget | 2012-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook form #latest addition #ebook versions #barnes noble #kindle store

Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #information overload #hot-button issues

Fast Stats : Publishing Industry Statistics You Can use

AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fourth quarter #fast stats #ad pages