Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

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Indie publishers enjoy 'strong' Christmas

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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Publishers reinvent Woolf and Joyce as copyright lapses

Classics publishers are refreshing their editions of modernist authors James Joyce and Virginia... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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German book retailer to restructure to face digital challenge

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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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Wenner Hires New Digital Chief, Again

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[ AdWeek | 2012-01-11 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

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[ Media Week | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble Shops Publisher

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[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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B&N to shed publishing arm

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[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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Publishers pick their wishes and misses of 2012

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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[ AdWeek | 2011-12-19 00:00:00 UTC ]
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[ Media Week | 2011-12-16 00:00:00 UTC ]
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