Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Digital Book Census shows rates creep up

Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
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Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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13 Ways to Jumpstart Digital Revenue

To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Full Circle to publish UEA famous graduates book

Written By: Lisa Campbell Publication Date: Thu, 17/11/2011 - 06:45 Full Circle Editions is to publish Body of Work, celebrating 40 years of the University of East Anglia writing course, associated with authors such as Rose Tremain and Ian McEwan, on 1st December. Edited by Giles Foden, the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john boyne #tracy chevalier #andrew motion #kazuo ishiguro #1st december #ian mcewan #rose tremain


HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Reports: Publisher, Top Editors Out At Newsweek/Daily Beast

Ray Chelstowski--who joined Newsweek/Daily Beast as publisher in January as part of the new joint management team--is out while executive editor Edward Felsenthal and managing editor Tom Weber have both resigned, according to sources including The New York Times and Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-15 00:00:00 UTC ]
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New digital short works series for Penguin

Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Ziff Davis Realigns Management of eWEEK for Digital Transition

In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Digital Devices Riding High

When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISG’s final report in volume two of its “Consumer Attitudes... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-reading devices #consumer attitudes #digital reading #consumer market #barnes noble #holiday season


ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Faber Academy to teach self-publishing

Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:25 Faber Academy has launched a three-day self-publishing course, with Faber Academy director Jason Cooper saying that it does not represent a conflict of interests for the publisher. The course, "Bring Your Book to Market",... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Industry struggling with digital skills lag

Written By: Tom Holman Publication Date: Tue, 08/11/2011 - 15:57 The books industry is not doing enough to attract and train staff to take advantage of the surge in ebook sales, this year’s Digital Book Census survey from The Bookseller has found. The survey of more than 2,200 people, nearly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Whither the Midlist Publisher?

For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidated—smaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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VIDEO: Terry Jones on online publishing

A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News

[ BBC News | 2011-11-04 00:00:00 UTC ]
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Books24x7: Professional Books Go Digital

Given ebooks’ recent growth in the trade, professional books are clearly ahead of the digital curve. Books24x7 was one of the earliest companies in the professional ebook space, licensing and repackaging ebooks for IT professionals on a subscription basis for nearly two decades. A subsidiary of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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National Geographic Magazine Exceeds 100,000 Paid Digital Subscribers

National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free app #past weekend