Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

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Amazon opens digital lending across US

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:05 Amazon has made books for the Kindle available across 11,000 local libraries in the United States. Customers can search for books on their local library's website and choose a book to borrow. Once selected, customers can choose... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make notes #local library #amazon account #kindle device


Assange autobiography to be published tomorrow

Written By: Katie Allen Publication Date: Wed, 21/09/2011 - 12:09 Canongate is to publish the "unauthorised" memoirs of Wikileaks founder Julian Assange tomorrow (22nd September), despite his attempts to cancel the contract he signed with the publisher for his autobiography. Julian Assange:... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sold rights #scottish indie #part manifesto #julian assange #published tomorrow #unauthorised autobiography


Penguin to publish Neil Young memoir

Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:40 Neil Young has become the latest rock legend to sell his autobiography, with Viking buying UK rights to the former Buffalo Springfield guitarist's life story. Publishing director Tony Lacey acquired the title, currently... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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In E-Books, Publishing Houses Have a Rival in News Sites

Swiftly and at little cost, newspapers, magazines and sites like The Huffington Post are publishing their own version of ebooks. Continue reading at The New York Times

[ The New York Times | 2011-09-19 00:00:00 UTC ]
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River Publishing appoints new commercial director

Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week

[ Media Week | 2011-09-19 00:00:00 UTC ]
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Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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Publishers rally to support Blackwell

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical window #promotional discounting #supporting stockholding #campus bookseller #high street #david prescott #academic season #heeded warnings #academic booksellers #support blackwell


Print Declines Outpace Digital Gains

Sales of print books in the major trade categories fell 22.9% in the first six months of 2011 at the houses that report figures to the Association of American Publishers. The declines were greatest among the adult segments, with sales down by more than 20% in the hardcover, trade paperback, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: Distribution After the Fall of Fenn

February’s news that the distributor H.B. Fenn and Company had filed for bankruptcy sent shock waves throughout the industry, and while the fallout has dissipated some, the industry is still examining what lessons can be drawn from Fenn’s demise. Although Fenn had few Canadian clients, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: The British Columbia Alternative

It is, in many ways, a world away from Canada’s book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canada’s second-largest concentration of English-language publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #english-language publishers #west coast #time zones


Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challenge—tough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canada’s largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: BookRiff Set for Launch

The long awaited launch of BookRiff, the system that promises to let people mix and match content from various sources to create their own book, is now slated for the end of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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AA Publishing expands into narrative travel

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #select group #ad space #news publisher


Publishers rally to support Blackwell's

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical window #promotional discounting #supporting stockholding #campus bookseller #high street #david prescott #academic season #heeded warnings #academic booksellers #support blackwell


French publishers drop charges against Google

Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Random House teams restructure for digital

Written By: Benedicte Page Publication Date: Tue, 13/09/2011 - 15:47 Random House has made a series of promotions, including several to entirely new roles, in its group digital, operations, strategy and commercial teams led by deputy director c.e.o. Ian Hudson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Amazon in Talks to Launch Digital-Book Library

Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #annual fee #digital books #book publishers


Gollancz buys self-published adventure series

Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Francis Frith to publish Britain's First Photo Album

Written By: Katie Allen Publication Date: Mon, 12/09/2011 - 15:50 Photograph specialist and publisher The Francis Frith Collection is to publish a tie-in title to forthcoming BBC series “Britain’s First Photo Album”. The BBC2 10-part daytime series will be fronted by John Sergeant and... Continue reading at The Bookseller

[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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