Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
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Publishing in Taiwan 2011

Ask any Chinese readers for their impression of books from Taiwan, and most likely they will cite meticulous editing and beautiful covers while reeling off the names of authors of literary gems, romance titles, and martial art novels. Turn to any American or European publisher, and chances are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european publisher #romance titles #literary gems #chinese readers


Print Catalogues Give Way to Digital

With Random House’s announcement last week that it is officially dropping its print catalogues in favor of digital, the country’s biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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Random House Moving to Digital Catalogues in 2012

Random House is the latest publisher to replace paper catalogues with digital editions. Random will begin the transition with its Random House Children's Books division's summer 2012 list which reps will start selling in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-08 00:00:00 UTC ]
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Faber to publish new Peter Carey novel

Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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How Three Publishers Are Retooling for Growth

New opportunities abound for publishers but with that comes new challenges, including determining what’s worth the time and resource investment—and what’s not. Here, three very different publishers outline how they’re reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #opportunities abound


French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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New publisher liaison team for Waterstone's

Written By: Lisa Campbell Publication Date: Thu, 08/09/2011 - 16:15 Waterstone’s is understood to be setting up a publisher liaison team to manage its relationship with publishers. The team will be separate from the buying team and is thought to consist of around eight people. The Bookseller... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Publishers Commemorate the 10th Anniversary of 9/11

This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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How Independent Publishers Are Keeping Paper Costs Down

Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print issues #reliable source #magazine industry #digital efforts #independent publishers


Pack new authonomy.com publisher

Publication Date: Wed, 07/09/2011 - 08:23 The Friday Project publisher Scott Pack is to become publisher of HarperCollins' community writing site authonomy.com. Pack, who is also director of digital product development, will retain his role at TFP. Rachel Faulker, a former HC graduate trainee,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Ebury launches digital first romance list

Written By: Charlotte Williams Publication Date: Wed, 07/09/2011 - 15:59 Ebury is launching a straight-to-digital romance list, Rouge, acquiring print rights to the titles in order to launch physical editions of the most popular titles. The first eight ebooks will be released on 29th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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Faber teams with US firm to provide digital services

Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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French publishers back indie booksellers

Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Publishers scrume down for rugby kick-off

Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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IGN Entertainment appoints UK publisher for AskMen

IGN Entertainment, the News Corporation-owned online publisher, has appointed Mike Goldstein as its first UK publisher for men's entertainment site AskMen. Continue reading at Media Week

[ Media Week | 2011-09-02 00:00:00 UTC ]
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Quercus plots to become top five UK trade publisher

Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UK’s top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Picador beats seven publishers to debut

Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Publishers Continue to Look for Tablet Relief Outside of iPad

Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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French online-only publishers join forces

Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic titles #15th november #literary season #joined forces #book publishers