Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-10-08 01:00:00 UTC ]
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The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Tensions between academic booksellers and publishers are likely to heighten following the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
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Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World
[ BBC World | 2012-03-08 00:00:00 UTC ]
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The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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Little, Brown author Val McDermid has backed the role of publishers, as children's laureate... Continue reading at The Bookseller
[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week
[ Media Week | 2012-03-07 00:00:00 UTC ]
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It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget
[ Engadget | 2012-03-06 00:00:00 UTC ]
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The Publishers Association has said it is looking forward to working with internet service... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Despite consumer uncertainty in buying online, and publisher uncertainty in partnering with Amazon, ebooks sales are dominating the market. Continue reading at The Atlantic
[ The Atlantic | 2012-03-06 00:00:00 UTC ]
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No one is coming back to check a publisher’s Web site,” said Rachel Fershleiser, who works in literary strategic outreach at Tumblr, calling to mind a dull Web site that offers a catalogue and not much else. Incentive to come back, Fershleiser said, is the key to building a presence online,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times
[ The New York Times | 2012-03-05 00:00:00 UTC ]
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Kate Lyall Grant is to become the new publisher of Severn House, with overall responsibility for... Continue reading at The Bookseller
[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget
[ Engadget | 2012-03-04 00:00:00 UTC ]
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The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Over 180 Japanese publishers have joined forces to launch an initiative that promises to create 1... Continue reading at The Bookseller
[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD
[ AllThingsD | 2012-02-29 00:00:00 UTC ]
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