Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

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BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Google Expands Carrier Billing for Digital Content

Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
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Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Publishers support IBW with exclusive editions

Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Digital 8% of 2011 book sales value, says PA

Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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B&N, Microsoft team up for digital biz

Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York

[ Crains New York | 2012-04-30 00:00:00 UTC ]
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E-Book Publisher Drops DRM

Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World

[ PC World | 2012-04-30 00:00:00 UTC ]
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Digital Rights Managment to be dropped by Tor and other Macmillan sci-fi books

Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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Something Is Rotten In The State Of E-Book Publishing

The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company

[ Fast Company | 2012-04-26 00:00:00 UTC ]
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Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
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CUP repositions education publishing

Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Children's publisher Raintree heads to India

Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller

[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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What Should Bookstores Stock in a Digital Age?

Nothing has challenged bricks-and-mortar bookstores to reconsider their physical space and what they carry more than the recession and the rise of ebooks. Recently, two independents announced that they will reduce their space. Third Street Books in McMinnville, Ore., which expanded in 2006, is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Nature Publishing Group Launches Linked Data Platform

Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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Canadians File Class-Actions Against E-Book Publishers

Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
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