Pricing and digital dominate at LBF

Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-04-18 00:00:00 UTC ]

Other Publishing stories related to: 'Pricing and digital dominate at LBF'

Pricing and digital dominate at LBF

Publisher concerns over whether the ebook agency model can survive globally in the wake of the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this |

Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Attendees positive about digital LBF as agencies see rights 'mini-jump'

The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Ventris says digital iteration of LBF is a sound investment for the future

Having assumed the reins at London Book Fair during one of the most testing times in its history, Andy Ventris is under no illusions as to the size of the challenge that lies ahead for the fair. Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:15:17 UTC ]
More news stories like this | News stories tagged with: #andy ventris #lies ahead #london book fair

Pearson to slash ebook rental prices by 50% in digital push

Pearson plans to launch its own print rental program for courseware and reduce ebook rental prices by up to 50% as it bids to accelerate its shift to digital. Continue reading at The Bookseller

[ The Bookseller | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital push #pearson plans

Richard Desmond's firm in £25m loss after price cuts and digital investment

Northern & Shell puts 2015 losses down to cutting prices of Star and Express titles and significant investment in digital publishingRichard Desmond’s Northern & Shell fell to a £25m loss last year after embarking on costly tabloid price cuts and boosting investment in digital... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting prices #significant investment #digital publishing #daily express #sunday express #pre-tax loss

Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak

In a region with undependable publishing and distribution, self-publishing is not unusual, says Thailand's Trasvin Jittidecharak ahead of London Book Fair. The post Digital in Thailand: A Few Words Before LBF with Trasvin Jittidecharak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post digital

'Quantum' conference replaces LBF's 'Digital Minds'

The London Book Fair is replacing its digital conference, traditionally held on the Monday before the fair opens, with “Quantum”, a data-driven overview of the industry. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #digital conference #fair opens

On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #digital appeared #traditional publishers #ad buyers #greater flexibility #ad products

LBF’s Digital Minds Emphasizes “People Over Pixels”

If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books

Check it Out with Michael Kelley: The Rise in Digital Pricing

Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital pricing #michael kelley #dating back

Martha Lane Fox to speak at LBF Digital Minds

Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller

[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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LBF Sets Digital Conference Lineup

The sixth edition of the conference will take place April 7, just before the opening of the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth edition

These Stories Dominated Digital Media in 2013

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek

[ AdWeek | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deal #focal point #katie couric #vox media

The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen harvey #mobile apps

Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade