Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's enthusiast group James Meigs compared notes on the changing publishing industry, and what, if anything the old and new guard can learn from each other. Here a few highlights from the talk: 'Not Your Readers' Meigs drew an important distinction between a print publication's subscribers and Web audience. By and large, Meigs asserted, "the Web audience is broad. They are not your readers; they came to the site for a specific reason." Meigs told the crowd that publications should "cherish" this demographic, but warns that they rarely behave like subscribed readers. Consumers Don't Love Your Web Experience Sure, the Internet is the most vital and important force in the current media landscape, but Meigs argued that when it comes to Web experience, there is great room for improvement. "The Web can be seen as a failure from the consumer's perspective," Meigs told the crowd. "People are spending a lot of energy trying to get away from our websites." He's right. Sites like Flipboard exist to unclutter the Web experience. "Just because people fly everywhere doesn't mean we love airlines," Meigs argued. A New Way for Marketers Bankoff remarked on an important shift in online publishing—the... Continue reading at 'AdWeek'
[ AdWeek | 2012-05-14 00:00:00 UTC ]
Dōjinshi, or self-published print works in the manga world, are increasingly popular. Learn more about this category and where to read it. Continue reading at Book Riot
[ Book Riot | 2023-04-07 10:34:00 UTC ]
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Personalised books, created via an app or online, are increasingly popular – just look at the success of Wonderbly or Penwizard. It seems strange, then, that this vogue for personalisation has not transferred to the genre of cookery publishing, despite the obvious synergy. Cookery book sales... Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 13:45:48 UTC ]
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From Quiz to Chernobyl, the one-off television series is the perfect antidote to the relentlessness of multi-season shows. But do they ultimately leave us wanting more?Broadcast across three nights as lockdown kept us glued to our sofas, ITV’s Quiz was the first new drama in a long time that... Continue reading at The Guardian
[ The Guardian | 2020-06-02 14:27:30 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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The White House published President Obama’s 2016 fiscal budget on Monday using a medium that’s become increasingly popular among its advisors: Medium, the three-year old self-publishing platform. In the past three mon ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-03 00:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on Monday. In front of a near capacity crowd, Vox Media CEO Jim Bankoff and Hearst editorial director of the men's... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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