Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


E-book Publishers Reach $69 Million Settlement With States

Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World

[ PC World | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fix prices #book publishers


German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search engines #news publishers


Libraries battle with ebook publishers

Libraries are having to engage in new discussions with publishers and booksellers over electronic books, similar to those already settled in the printed-book world and with loans of CDs and DVDs, says Association of Public Library Managers chair Ian Littleworth. Continue reading at Stuff

[ Stuff | 2012-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #ebook publishers


PA: digital crucial to campus retail future

As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #academic booksellers


Barnsley: digital 50% of revenue in 18 months

HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Templar starts digital picture book releases

  Templar is readying its first ebook picture book releases for this autumn, as it... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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First UK Nook Christmas could see digital 'step change'

Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #step change


News Corp parts ways with chief digital officer Jonathan Miller

News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week

[ Media Week | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #entertainment business #news corporation


Amazon's political reading map shows which way your neighbors are leaning

Religion, bathroom routines and politics are three things you should never, ever discuss at the dinner table. However, if you're curious about your neighbors' political reading habits, then you should check out Amazon's Election Heat Map. The bookseller rated the top 250 books with a "clear... Continue reading at Engadget

[ Engadget | 2012-08-22 00:00:00 UTC ]
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Hot Key hires Orringer, extends digital

Hot Key Books has hired Amy Orringer as digital coordinator as the children's publisher... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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German Publishers in Online Copyright Fight

Step into a German cafe and you'll likely find most of your fellow customers leafing through a newspaper or magazine. The consumption of printed media here borders on the voracious - and it's comparatively rare to find your neighbour flicking ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed media #german publishers


German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tablet edition #daily newspapers


Faber to co-publish Man Booker contender

Faber is teaming up with independent publisher And Other Stories to help give a wider release to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wider release #independent publisher


Condé Nast's Latest Digital Move

Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek

[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital advertising #digital revenue #print advertising #greater emphasis #digital offerings


'Big splash' needed for Nook, say publishers

Publishers and agents have welcomed confirmation of the Nook's imminent arrival in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big splash


Apple Wants DOJ to Wait Till End of Trial for Settlement With Three Publishers

Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World

[ PC World | 2012-08-16 00:00:00 UTC ]
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Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #blogging platform #make money


The Daily Beast’s Digital Challenge

In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #daily beast