Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Pussy Riot ebook to be published by the Feminist Press

The Feminist Press will be publishing a Pussy Riot ebook later this month, the publisher has announced. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feminist press


EUP & Boydell join University Publishing Online

Edinburgh University Press and Boydell & Brewer have joined Cambridge University Press'... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #boydell brewer


E-book discounts appearing at Amazon following publisher settlement

Wow. Judge Denise Cote certainly knows how to put a spring in the step of mega corporations. Mere days have passed since she ordered HarperCollins to let retailers to set their own ebook prices, and yet already Kindle bestsellers from that publisher are selling for around $9.99 -- in some cases... Continue reading at Engadget

[ Engadget | 2012-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #justice department #simon schuster #list price #mere days #ebook prices #give retailers


SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
More news stories like this |


E-book settlement has publishing world in turmoil

The price-fixing case turns out well for Amazon but unsettles many others in the industry.Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing world #e-book settlement


Judge approves publishers' settlement over ebooks

A judge has approved the settlement in the US of three publishers accused of conspiring to fix... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers accused


New digital role at HC for Winbolt

HarperCollins has created a new role for Eric Winbolt to emphasise its focus on digital... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital role


Weldon Owen Adds Publishing To Its Packaging Credentials

It’s been six years since the privately held Swedish media company Bonnier acquired Weldon Owen, the San Francisco company known for its packaging program built for retail clients as diverse as Williams-Sonoma and Hallmark. In that time, said Terry Newell, CEO and president of Weldon Owen—now... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american subsidiary


French Publishers Want to Charge Google for Republishing Articles

French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World

[ PC World | 2012-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search engines #french publishers


The Cruel Paradox of Self-Publishing

Digital and print-on-demand technology has made self-publishing much easier. But for every self-published work that gains traction, the overwhelming majority of books don't. Continue reading at The Atlantic

[ The Atlantic | 2012-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books don #overwhelming majority #gains traction #print-on-demand technology


New York bookshop launches rescue mission to digitize out-of-print sci-fi titles

Singularity & Co aims to rescue near-extinct 20th century sci-fi titles to ensure they still exist in the next one. Established from a Kickstarter campaign, the small team has already digitized and published A Plunge Into Space and The Torch, both with new cover art, while its third title... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #email thiscomments #reviving interest #ars technica #cover art


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fighting back #french publishers


W&N to publish 100 years of New Statesman

Weidenfeld & Nicolson will publish a celebration of the New Statesman magazine’s 100th... Continue reading at The Bookseller

[ The Bookseller | 2012-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #weidenfeld nicolson


Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major project #digital revolution #managing editor #digital form #print book #book publishing #eli horowitz


FastStats: Publishing Industry Statistics, News and Trends

Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive

[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conducted online #online publisher #recent survey


EU investigation: publishers 'concede ebook discounts'

Simon & Schuster, HarperCollins, Hachette Livre and Macmillan owner Verlugsgruppe Georg von... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette livre #simon schuster #eu investigation


E-book price-fixing: three publishers agree to pay $69 million to consumers

Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #settle claims #simon schuster #publishers agree


E-book Publishers Reach $69 Million Settlement With States

Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World

[ PC World | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fix prices #book publishers


States reach $69 million settlement with three publishers in ebook price fixing case

When the US Department of Justice sued Apple and five major book publishers over alleged ebook price rigging, it immediately became clear that a few of these companies would do just about anything to avoid trial. That same day, three of the publishers -- HarperCollins, Simon & Schuster and... Continue reading at Engadget

[ Engadget | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #give customers #abc news #barnes noble #bought ebooks #simon schuster


Amazon Publishing inks deal with Ingram, opens ebook distribution to rivals

Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget

[ Engadget | 2012-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution deal #electronic form #sell amazon #kindle store