Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Lets start with two truths. First, publishers need cutting-edge technology to hook an audience through todays digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology cant just be about product design -- its got to go beyond to create... Continue reading at AllThingsD
[ AllThingsD | 2011-09-02 00:00:00 UTC ]
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In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Publication Date: Tue, 30/08/2011 - 08:40 Puffin is to release an initial print run of half a million copies of the new Wimpy Kid title, Cabin Fever, published on 16th November. The print run is the largest in the history of the children's publisher, and will be Penguin's largest initial UK... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek
[ AdWeek | 2011-08-29 00:00:00 UTC ]
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James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
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Bonniers MotorBoating magazine, a part of the Marine Group Network that includes Yachting and SaltWater Sportsman, is folding its print issue. The July/August 2011 installment will be its last. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 11/08/2011 - 09:20 Canadian retailer Indigo Books & Music has reported 170% acceleration in digital sales growth, but blamed a drop in overall revenue for its first quarter on declining physical book sales. Indigo attributed the hike in its... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
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In 1985, Nintendo released Super Mario Brothers, Commodore launched the Amiga personal computer, Steve Jobs founded NeXT, and Bill Gates issued the first version of Windows. It was also the year PW launched the first report covering the Asian printing industry, of which you are now holding the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
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The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week
[ Media Week | 2011-08-03 00:00:00 UTC ]
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The list of aggressive private equity investments in publishers that flamed out during the recession is a long one and that list also nearly included Forbes Media, according to an article in the Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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