What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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2019 Australian Children’s Book of the Year Awards Winners

The Children's Book Council of Australia chose the winners of the 2019 Book of the Year Awards. Get the list of winners and honorable mentions here. Continue reading at Book Riot

[ Book Riot | 2019-08-28 10:39:17 UTC ]
More news stories like this | News stories tagged with: #year awards #honorable mentions #book of the year #children's book #children’s book


Bibliotheca Calls Out Amazon for Meddling in the Library E-book Market

In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library customers #digital products #e-book


Double win for Orion at BMS awards

Orion scooped two prizes at The Book Marketing Society’s latest seasonal awards, with wins for Penguin Random House and Pan Macmillan too.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-23 01:57:04 UTC ]
More news stories like this | News stories tagged with: #double win #pan macmillan #penguin random house


Coronet lands insider's account on controversial Indian guru

Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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The Atlantic Names New Global Marketing Head | People on the Move

[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
More news stories like this | News stories tagged with: #newly created #staff writer #pr manager #investigative journalist #national security #civil liberties #health care #bonnier #pulitzer prize


Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with: #75th anniversary #npd group #executive vp #previously cmo #jessica wohl #digital media


Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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George R R Martin honoured at Irish Book Awards

George R R Martin has been honoured with the International Recognition Award at this year’s An Post Irish Book Awards for his contribution to fantasy and science fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 07:23:59 UTC ]
More news stories like this | News stories tagged with: #science fiction #irish book


Here are the winners of the 2019 Hugo Awards.

The winners of the 2019 Hugo Awards—one of science fiction and fantasy’s most prestigious awards, decided by the popular vote of Worldcon members—were presented last night at a ceremony at the 77th World Science Fiction Convention in Dublin, Ireland. Congratulations to all! The 2019 Hugo Award... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-19 14:33:38 UTC ]
More news stories like this | News stories tagged with: #prestigious awards #popular vote #worldcon members— #science fiction


Hilsum and Laing awarded £10,000 James Tait Black Prizes

A biography of war correspondent Marie Colvin by Lindsey Hilsum and Olivia Laing’s novel Crudo have won this year’s James Tait Black Prizes. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 07:50:33 UTC ]
More news stories like this | News stories tagged with: #olivia laing


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with: #marketing team #quarto group #quarto


Scottish Book Trust launches new award

Scottish Book Trust has announced a new Bookbug Hero Award alongside its annual Learning Professional Award, with applications now open for both. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 09:24:00 UTC ]
More news stories like this | News stories tagged with: #scottish book #book trust


Introducing the 2019 Folio: 100 and Rising Stars Honorees

Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
More news stories like this | News stories tagged with: #post introducing #significant impact #rising stars #future leaders #thought leaders #full bios #published ahead #digital publishing


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #target audience #b2b publications #bottom lines


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan


Comscore is 'exploring all strategic options' after missing on revenue

Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | News stories tagged with: #private-equity firms #high priority #providesmarketing data #advertising agencies #rough run #things don #slightly higher #stem decline #cross-platform measurement #movie reporting #measurement relationship #three-firm market #ongoing securities #helped push #quarterly loss #nielsen


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles