Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Atria Goes to ‘The Other Side’ with Bishop and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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#book deals
Irving, Tex., gets its first bookstore in two years with the opening of a Half Price Books, while new stores open in both Brooklyn, N.Y., and Spearfish, S.D. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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#stores open
Waterstones is expecting a "busy day" marking the release of the latest edition of E L James' blockbuster hit series Grey: Fifty Shades of Grey as Told By Christian (Arrow). The chain's flagship Piccadilly store in London has a front of store window display dedicated to the release (pictured),... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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#latest edition
#fifty shades
Jimmy Fallon appears on this week's PW Bestseller lists. Plus big weeks for 'The Martian' and books that Tony-winning plays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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#big weeks
The rise of viewability has caused headaches for premium online publishers, with brand advertisers demanding that their ads actually have a chance of being seen by humans. But here’s the irony: Those that adapt may be hurting themselves wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-18 00:00:00 UTC ]
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#viewability problem
Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake... Continue reading at Digiday
[ Digiday | 2015-06-18 00:00:00 UTC ]
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#viewability problem
The Authors Guild has outlined some of the "egregious terms" of current contract boilerplates it plans to address in its Fair Contract Initiative, first announced May 28 during BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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#authors guild
#bookexpo america
YA bestselling author Ally Condie sells a middle-grade novel to Dutton, Princeton University Press buys a comics history, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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#book deals
This week: Mia Alvar's amazing debut story collection, finding a pirate ship, and Aziz Ansari on modern romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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#aziz ansari
#modern romance
Berea, Oh., gets its first bookstore in three decades. The Walls of Books franchise is adding a 10th store. Anderson’s launches an Indiegogo campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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#indiegogo campaign
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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#companies involved
#eye opening
#streaming service
#dramatic change
#latest addition
#high level
A new crime series written by a Polish author is making waves this week, along with a Swedish novel that its new U.S. publisher is likening to the podcast phenomenon, Serial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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#polish author
#making waves
On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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#facebook launched
#articles directly
#ios app
#mobile phones
This week: a candidate for the Great American Internet Novel, a dead body in a chimney, and reimagining Custer's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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#dead body
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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#maker studios
#vice media
#growing faster
#ad budgets
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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#consumer marketing
#significant part
La Casa Azul in East Harlem celebrates its third birthday this weekend. Burry’s Books in Hartsville, S.C., will stay open afterall. And World Eye in Greenfield, Mass., has put its financial troubles behind it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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#financial troubles
Books written by women or men from the perspective of a female character are less likely to win major literary awards than books written from a male perspective or about men, research by author Nicola Griffith has found. Griffith analysed the last 15 years of winners for six fiction awards –... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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#hugo award
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#fiction awards
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BookCon 2015, held at Javits this weekend, drew mostly positive comments from both attendees and publishers who exhibited there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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#literary fanfest
After the success of the first national Independent Bookstore Day last month, plans are moving forward for a second annual event to be held on Saturday April 30, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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#moving forward
#annual event