Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them. Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
Seattle booksellers are trying to outdo their colleagues in other cities as they celebrate Independent Bookstore Day on May 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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#seattle booksellers
Children's Book Week 2015 celebration, which will take place May 4–10, features a variety of events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Weidenfeld & Nicolson (W&N) will be the masthead sponsor of this year’s inaugural London Book & Screen Week. The sponsorship will give W&N exclusive branding across all online and print collateral for London Book & Screen Week, as well as mobile branding in the form of... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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#london taxis
#special books
We’ve had the BBC’s best children’s books of all time and not a single one was published after 1968, so what are the future classics, books written in the last 20 years that people will still be reading in 50 or even 100 years time? Join in our discussion to predict the future classics! Many of... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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A John Green-like debut novel from France draws international buyers; the memoir by a once-illiterate Colombian artist gets set as a future Penguin Classic; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#book deals
A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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#reading digitally
#social sciences
This week: Larry Kramer's epic novel 30 years in the making, new Ann Packer, and the life of a "New Yorker" copyeditor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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#larry kramer
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Despite several store closings, independent bookstores continue to open in greater numbers, like B&F Books in West New York, N.J. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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#post france
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I’d written a crime short story under one of my pen names for a collection to be published by Macmillan (Writers tell couple who remove ‘filth’ from books where to stick their app, 28 March). The late Lord (George) Hardinge of Penshurst was in charge of their crime fiction at the time and he... Continue reading at The Guardian
[ The Guardian | 2015-04-01 00:00:00 UTC ]
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#biggest bookseller
This week, Jon Ronson's fascinating exploration of shaming, Pulitzer-winner Tracy K. Smith's wonderful memoir, and how to clone a mammoth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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#fascinating exploration
The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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#driven home
#stay open
Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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#marketing campaigns
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In this week's column, the concentration camp memoir from a French actress goes global; an Iranian punk rocker's posthumous novel draws buzz; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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#draws buzz
Europe's research universities have called on the academic publishing sector to stop double-dipping when charging researchers and their institutions for subscriptions and fees for processing contributed articles. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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#double dipping
The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books. Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Lhooq Books opens, while Sparta Books marks its 50th anniversary. And Independent Bookstore Day (May 2) moves forward with a new interactive map. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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#interactive map
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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#native advertising
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World Book Day titles continue to dominate the Official UK Top 50 with nine of the 10 titles published as part of the annual charity celebrations claiming positions within the Top 10 this week. The 10 ￡1 titles sold 224,433 combined copies in the seven days ending 14th March. This was down 34%... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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#previous week