What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Elizabeth is Missing voted favourite Richard and Judy Spring title

Emma Healey’s début novel Elizabeth is Missing (Penguin) has been voted as the best title in Richard and Judy’s Spring 2015 Book Club. Readers voted for their favourite book from the book club’s eight Spring picks on the W H Smith website. The second most-voted-for title was The Miniaturist by... Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma healey #missing penguin #favourite book #book club #tony parsons


Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #magazine publishers #arms race #radio stations


Bookselling Roundup, Week Ending April 24, 2015

This week, U.K. chain Waterstones introduced a watch that consumers can use as a reading device; Vermont mini chain Phoenix Books announced a new store for Rutland; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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PW Picks: Books of the Week, April 27, 2015

This week: Werner Herzog walks on ice, Oliver Sacks's new memoir, and the golden age of murder. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oliver sacks #golden age


Banned Books Week 2015 will center on young adult titles

'These are the books that speak most immediately to young people, dealing with many of the difficult issues that arise in their own lives, or in the lives of their friends,' Judith Platt, chair of the Banned Books Week national committee, said of challenged YA books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-24 00:00:00 UTC ]
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Hesperus: lawyers called in over Jonasson royalties

Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hesperus press


News Briefs: Week of April 27, 2015

Scholastic selling tech group to HMH and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Book Deals: Week of April 27, 2015

Bennett starts ‘Feminist Fight’ at Harper and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #digiday reported #total sales


International Hot Book Properties: Week of April 20, 2015

A Hungarian director's novel about his parents' 145 courtship, in Sweden's refugee camps, emerges as a hot book at last week's London Book Fair; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot book


SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #nicola solomon


News Briefs: Week of April 20, 2015

HC, Amazon reach terms agreement and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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PW Picks: Books of the Week, April 20, 2015

This week, Toni Morrison's new novel, the story of Anders Breivik and the Massacre in Norway, and Montmartre at the beginning of modernism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toni morrison


Bookselling Roundup, Week Ending April 17, 2015

Independent booksellers continue to show their resilience. Jan Saley has recommitted to the bookstore she has operated for the past 38 years and is tripling its space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great stories #pp call


PW Picks: Books of the Week, April 13, 2015

This week: our future in space, Chigozie Obioma's wonderful debut novel, and new Amelia Gray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chigozie obioma #amelia gray


Book Deals: Week of April 13, 2015

Smith takes a ‘Honeymoon’ at Other Press and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


Authors call for better communication with publishers

Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors call #authors based #market books #jane friedman #traditionally published


Bookselling Roundup, Week Ending April 10, 2015

April marks the opening of two stores with a children’s connection: one is a children’s only bookstore, the other showcases indie authors and was launched by a children's book author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book author