What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Two Booksellers, 13 Bookstores, Six Days! A Road Trip Photo Essay

Two Massachusetts booksellers take advantage of Children's Institute 3's California location to take a bookstore tour of the California coast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Baltimore Theologian's Book on Violence To Publish in Wake of Riots

The riots in Baltimore have made the publication of 'Stand Your Ground: Black Bodies and the Justice of God' -- inspired by the death of Trayvon Martin -- unfortunately timely. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian

[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scheduled release #official release #bad news #published early #$1bn


What You Should Pick Up on Free Comic Book Day

Want to know what to look out for during today's Free Comic Book Day? We've got you covered. The post What You Should Pick Up on Free Comic Book Day appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-02 00:00:00 UTC ]
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Piatkus signs Weeks

Piatkus has acquired Blind by Cath Weeks. Editorial director Emma Beswetherick bought world rights to Blind and one other novel direct from the author. Blind is about a mother who gives birth to a blind baby boy and is “a story about  how hard we battle for our children and delves into the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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News Briefs: Week of May 4, 2015

Murphy succeeding Katz as head of HC Children’s and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hc children


PW Picks: Books of the Week, May 1, 2015

This week: David McCullough on the Wright Brothers, Kate Atkinson's follow-up to "Life After Life," and the definitive biography of Saul Bellow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate atkinson #definitive biography #saul bellow


Bookselling Roundup, Week Ending May 1, 2015

As indie bookstores get ready to celebrate Saturday’s Independent Bookstore Day—and Authors for Indies Day north of the border in Canada—new stores in NOLA and Berea, Ohio, are preparing to open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week ending #indie bookstores


Book Deals: Week of May 4, 2015

Lipman gets to ‘Working’ for William Morrow and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow


LéaLA Showcase of Spanish Lit in the USA Adds Professional Day

LéaLA, the Spanish-language Book Fair of Los Angeles, taking place May 15-17, has added a professional day and will feature more than 100 authors. The post LéaLA Showcase of Spanish Lit in the USA Adds Professional Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking place


Why Russia is calling a book by a holocaust survivor 'Nazi propaganda'

In preparation for Russia's Victory Day celebration, to be held May 9 to commemorate the Soviet Union's defeat of Nazi Germany, the country is cracking down on anything displaying the Nazi swastika – including the cover of Pulitzer Prize-winning graphic novel 'Maus.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holocaust survivor #soviet union #nazi germany


Independent Bookstore Day will be held all over the country in May

After the success of the 2014 California Bookstore Day, bookstores all over the country will be taking part in Independent Bookstore Day on May 2. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking part


The Weekly Beast: Daily Telegraph apologises, and so does Miranda Devine

Confusion about post-try ‘jazz hands’ embarrasses News Corp columnist on Twitter, while the Tele gets its gossip wrong and ABC scoops Anzac Day ratingsIt’s been a rough week for the Daily Telegraph which has had to publish not one but two apologies for gossip items. We told you in February that... Continue reading at The Guardian

[ The Guardian | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rough week #daily telegraph #iron woman #prominent apology


Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #news sites


WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement


Self-Publishing Day: German Indie Authors Unite

The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson. The post Self-Publishing Day: German Indie Authors Unite appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Red Emma’s Offers Free Lunch in Wake of B-more Riots

With schools closed as a result of yesterday's riots, the worker-owned bookstore/coffeehouse has stepped in to make sure kids are safe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Retailers Prep to Kick Off Independent Bookstore Day

Aside from simply celebrating small bookstores, one objective of the forthcoming Independent Bookstore Day, on May 2, is to bury a long-running narrative that the indies are dying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Sphere signs Felicia Day memoir

Sphere has acquired a memoir by American actress and web entrepreneur Felicia Day, titled You’re Never Weird on the Internet (Almost). Sphere’s non-fiction editorial director Hannah Boursnell bought UK and Commonwealth rights from Cathryn Summerhayes on behalf of Erin Malone at WME. Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american actress #cathryn summerhayes #erin malone