Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Tech culture has the reputation for long hours, intense competition, and little time for reflection. But Asana, a workplace-productivity management company founded by former Facebookers and Googlers, couldn’t be further from this stereotype. The company is built on the idea that mindfulness,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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In the USA, BookExpo includes audiobook events. In Canada, ebook design is stressed in a competition. And in the UK, a bookseller features a self-published novel. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Audiobook ‘Tea’: Alda, Patterson, Meyer, Older eedPOP, which is producing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
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Baroness Sayeeda Warsi is publishing a book with Allen Lane, The Enemy Within: A Tale of Muslim Britain, which she will be promoting through a Twitter serialisation to engage more diverse audiences. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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Children’s Fun Publishing is a joint venture between Egmont Group and Posts & Telecommunications Press, so the wealth of foreign works in its 6,000-title catalogue is not surprising. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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A Facebook office in Berlin. A report published on Tuesday found that Facebook and Twitter had failed to meet a German target for removing hate speech from their platforms. Continue reading at The New York Times
[ The New York Times | 2017-03-14 00:00:00 UTC ]
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For a second year in a row, publishers arrived at the London Book Fair with the wind at their backs. Will Brexit change that? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
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This year's education innovators are transforming how—and what—we learn. This year's education innovators are transforming how—and what—we learn.Online learning used to involve little more than clunky ebook versions of standard textbooks. No longer. Today the most... Continue reading at Fast Company
[ Fast Company | 2017-03-09 00:00:00 UTC ]
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Mental Floss co-founders stepping down, VPs of communications named at People and EW, and more... The post New York Media Names New CRO and Publisher | People on the Move — 03.08.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Comic book movies now have another "hard-R" hit. And it won't be the last. The post Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming appeared first on WIRED. Continue reading at Wired
[ Wired | 2017-03-07 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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At Deutsche Bank’s 25th Annual Media & Telecom conference, HarperCollins CEO Brian Murray told investors he expects foreign language market sales to account for 10% of the publisher's revenue this year. That figure is up significantly from 2014, when this segment accounted for less than 1%... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-06 00:00:00 UTC ]
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Snapchat is the muse of virtually every app right now. Everybody from Instagram to Tinder is borrowing ideas from the platform, and now it's Medium's turn. Today, the self-publishing site is introducing a new feature for its mobile app called Series,... Continue reading at Engadget
[ Engadget | 2017-03-02 00:00:00 UTC ]
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Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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