Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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This year's education innovators are transforming how—and what—we learn. This year's education innovators are transforming how—and what—we learn.Online learning used to involve little more than clunky ebook versions of standard textbooks. No longer. Today the most... Continue reading at Fast Company
[ Fast Company | 2017-03-09 00:00:00 UTC ]
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Mental Floss co-founders stepping down, VPs of communications named at People and EW, and more... The post New York Media Names New CRO and Publisher | People on the Move — 03.08.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Comic book movies now have another "hard-R" hit. And it won't be the last. The post Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming appeared first on WIRED. Continue reading at Wired
[ Wired | 2017-03-07 00:00:00 UTC ]
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At Deutsche Bank’s 25th Annual Media & Telecom conference, HarperCollins CEO Brian Murray told investors he expects foreign language market sales to account for 10% of the publisher's revenue this year. That figure is up significantly from 2014, when this segment accounted for less than 1%... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-06 00:00:00 UTC ]
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You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek
[ AdWeek | 2017-03-06 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Twitter personality Hrtbps, who has almost 50k followers, is crowdfunding a photo book about Britain with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Snapchat is the muse of virtually every app right now. Everybody from Instagram to Tinder is borrowing ideas from the platform, and now it's Medium's turn. Today, the self-publishing site is introducing a new feature for its mobile app called Series,... Continue reading at Engadget
[ Engadget | 2017-03-02 00:00:00 UTC ]
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Personnel changes hit Los Angeles Magazine as new owners lay off publisher, EIC. The post Hour Media Group Acquires Emmis Magazines for $6.5 Million appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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In this book collection by Scott Pilgrim creator Bryan Lee O'Malley, he teams with artist Leslie Hung to produce a behind the scenes look at the fashion world through the eyes of a social media fixated fashion blogger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday
[ Digiday | 2017-02-18 00:00:00 UTC ]
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Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue. The post Magazine Media’s Half-Full Glass appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-18 00:00:00 UTC ]
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Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload. Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload.When it comes to music and the human brain, Daniel Levitin's... Continue reading at Fast Company
[ Fast Company | 2017-02-17 00:00:00 UTC ]
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Reviews editor Annie Coreno recommends '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein, an incisive look at the intersection of the Internet and democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Greg Hywood, himself a male champion of change, dismays staff by bringing in new management team that sidelines womenFairfax Media’s chief executive, Greg Hywood, has come under fire for appointing 10 men and just one woman to lead his “next generation publishing model”, part of the company’s... Continue reading at The Guardian
[ The Guardian | 2017-02-15 00:00:00 UTC ]
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The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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In what may have been the industry's biggest-ever team-building program, more than 1,400 Penguin Random House employees took part in PRH’s first Company Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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