Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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The Book People has acquired gift company Qwerkity, heralding its “natural” expansion into the gift market. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Penguin Random House has acquired a New York-based company specialising in creating and selling licensed illustrated literary-themed products called Out of Print. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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The publisher has acquired Out of Print, which produces and retails literary-themed apparel, accessories, and home goods. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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Val McDermid, Christopher Brookmyre, Denise Mina and Stuart MacBride will feature in crime festival Bloody Scotland's first ever book of fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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Rupi Kaur’s first book, Milk and Honey, sold 1.4 million copieSOrdinarily, the illustration adorning the cover of a new book is not a big story, but such is the hype around the young Canadian poet Rupi Kaur that her plan to release the picture to her 1.3 million Instagram followers on 1 June is... Continue reading at The Guardian
[ The Guardian | 2017-05-28 00:00:00 UTC ]
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A single word in the language of a law passed in Pennsylvania last year could have long-ranging implications for companies that use or provide a common service — technical support. The so-called "help desk tax" emanated from Act 84, a statute designed to levy the Pennsylvania Sales and Use Tax... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-25 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
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Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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The Corporate Committee for Library Investment expands an effort that began last week with a letter to Congress from eight publishers and library vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
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Celebrating this year's class of inspiring women who make magazine media a dynamic industry. The post Meet the 2017 Folio: Top Women in Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-16 00:00:00 UTC ]
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Kit de Waal and Andrew McMillan are among the names contributing to Dead Ink's crowdfunded anthology on the working class entitled Know Your Place. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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From the Tehran Times and Financial Tribune: Of more than 1,600 publishers at the 30th Tehran International Book Fair, 380 are said to be from outside Iran. The post Tehran Book Fair Features 380 International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-08 00:00:00 UTC ]
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The two-store history of Paris' bookshop Shakespeare and Company is recounted in a book the shop itself published last autumn. The post Paris’ Shakespeare and Company: Where a Bookselling Pedigree Sells appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-05 00:00:00 UTC ]
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Pan Macmillan imprint Bluebird is partnering with Twitter to launch its first “How to Eat Well” tour in June. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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