Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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In June, the paperback edition of The Fire Line: The Story of the Granite Mountain Hotshots, a book about the 2013 Yarnell Fire in Arizona and death of 19 specialty firefighters, arrived on the wings of a Spur prize from the Western Writers of America for Best First Non-Fiction Book. Author... Continue reading at AdWeek
[ AdWeek | 2017-07-25 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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The weirdest superhero to ever cross over into the mainstream returns on Amazon in August, and the streaming service wants him to do some good. Before the superhero boom of the ’00s led to the superhero glut of the ’10s, there was The Tick. The character, created by cartoonist Ben Edlund to... Continue reading at Fast Company
[ Fast Company | 2017-07-11 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Allison & Busby, which recently celebrated five decades in business, has struck a rich niche in crime and saga series which sell and sell to their devoted fans. Continue reading at The Bookseller
[ The Bookseller | 2017-07-10 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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Chester Investment Group has acquired a majority shareholding in independent publisher Urbane Publications. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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Facebook's decision to bar publishers from altering headlines or descriptions of articles posted to its platform has upset audience development specialists. The post Facebook won’t let people change the headlines in links — and social media managers aren’t pleased appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Transparency reports about government data requests have become very common from tech companies such as Facebook, Twitter and Google. But while these firms publish reports, their hands are tied when it comes to what they can reveal. Twitter wants to change that. A federal judge in California... Continue reading at Betanews
[ Betanews | 2017-07-07 00:00:00 UTC ]
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Effective July 1, MVB Marketing, a subsidiary of Börsenverein, the German Publisher and Bookseller Association, will take over ownership of Pubnet and PubEasy. Ted Hill has been named general manager. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Three months removed from the Us Weekly deal, the National Enquirer publisher makes another purchase. The post AMI Acquires Men’s Journal from Wenner Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-23 00:00:00 UTC ]
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Three stories showcasing “the finest new Scottish children’s writing” have been revealed on the Kelpies Prize shortlist. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The Big Five have found themselves in the middle of a long-running battle between Greenpeace and Resolute Forest Products over logging practices in Canada’s Boreal Forest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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