Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the platform by removing the need to follow other people in order to create a newsfeed. The feature appears as a central tab on Twitter's mobile app, offering a magazine-style look at the most talked-about news items. To create such content, Twitter needs media partners at launch, and they include Bleacher Report, BuzzFeed, Getty Images, Entertainment Weekly, Fox News, Mashable, MLB, NASA, The New York Times, Vogue and The Washington Post. The move comes one day after the San Francisco company named interim chief Jack Dorsey as its permanent CEO, and ad-revenue lead Adam Bain as COO. By announcing Moments, Dorsey instantly highlights his quest to draw more viewers to Twitter. He said he wasn't satisfied with audience growth when the company reported 316 million monthly users in its last earnings report. This is a play for advertisers, too, which probably has Bain's fingerprints on it. Five or so brands will start testing a new ad unit called Promoted Moments in the coming days, and several more are in talks with Twitter to get on board. It's more of a premium purchase like the Promoted Trend unit than Promoted Tweets (which entail a lot of available inventory), a rep for the company said,... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. The post Best of the week: Twitter live video lures publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey. The post Magazine Companies Bullish on Growth for 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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Videos that play automatically have proved highly divisive, but it hasn’t stopped Google, Facebook, Instagram and Twitter experimenting with them. Now YouTube is testing autoplaying videos in its app. Recognizing that not everyone is happy with the idea of videos noisily playing as soon as they... Continue reading at Betanews
[ Betanews | 2017-10-12 00:00:00 UTC ]
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The government wants firms such as Facebook and Twitter to publish annual reports on abuse. Continue reading at BBC News
[ BBC News | 2017-10-11 00:00:00 UTC ]
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Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-11 00:00:00 UTC ]
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In three months at Little, Brown, Sharmaine Lovegrove has got off to a flying start, as Sarah Shaffi discovers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Facebook is still working out how to reduce the reach of fake news and misinformation on its site and today, it starts testing a new feature that sounds like it might be pretty useful. When an article link is shared in someone's News Feed, there will... Continue reading at Engadget
[ Engadget | 2017-10-05 00:00:00 UTC ]
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After a tough year at Aitken Alexander, Clare Alexander says the agency is ready to return to the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. Continue reading at Stuff
[ Stuff | 2017-10-04 00:00:00 UTC ]
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New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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It may be more than 120 years old, but France’s largest indie is using modern methods to boost its customer appeal. Barbara Casassus reports. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140,... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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RBmedia one of the country's largest publishers and distributors of audiobook content, added to its holdings with the purchase of Gildan Media, which has a catalogue of about 2,200 nonfiction audio titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Many news organisations published Robbie Travers’ claims to have been victim of a PC stitch-up. If only they had dug a little deeper into the murky racial politics behind the storyOn 12 May, Robbie Travers sent Esme Allman, a fellow student at Edinburgh University, a Facebook message.“Hey Esme,... Continue reading at The Guardian
[ The Guardian | 2017-09-25 00:00:00 UTC ]
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Author-bookshop relations are a key focus of the European and International Booksellers Federation conference at Frankfurter Buchmesse in October. The post EIBF Conference at Frankfurt Book Fair Features Author Alain Mabanckou appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-25 00:00:00 UTC ]
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La Martinière Groupe, the French parent company of Abrams, is in discussions to merge with fellow French publisher Média‐Participations. The two companies said that they expect to come to an agreement "in the coming months." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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