When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Subscription audio- and ebook streaming service Storytel has bought Sweden’s oldest and largest publisher, Norstedts Förlagsgrupp, for £12.5m from Swedish co-operative union and retail group, KF (Kooperativa Förbundet). Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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The soup to nuts self-publishing platform originally founded as Vook will become a Macmillan company, and Pronoun's staff, of about 20, will be retained and relocated to Macmillan's New York City headquarters in the Flatiron Building. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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Bonnier Publishing has bought independent publishing house John Blake Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Garden City-based Square One Publishers has acquired Ocean Publishing, a small independent publisher located in Flagler Beach, Fla. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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John Murray Learning has bought a self-published bestseller, Life Leverage, by Rob Moore. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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The Hachette Book Group has signed a binding agreement to acquire the nine publishing imprints of Perseus Books Group and talks are continuing to sell Perseus's distribution division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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