Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
News tagged with:
#newspaper advertising
#fell slightly
#percentage points
Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller
[ The Bookseller | 2013-05-08 00:00:00 UTC ]
More news stories like this |
Start-up company ReDigi had planned to allow users to sell used ebooks but were told by a judge that doing so would be illegal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-07 00:00:00 UTC ]
More news stories like this |
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational programs
While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gay marriage
#continued support
#same-sex couples
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#beautiful thing
Hachette UK has appointed current vice-president of global consumer insight at EMI Music, Louisa... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater china
#newspaper advertising
#online content
#newspaper readers
#traditional newspapers
In a legal motion that brings to mind Sancho Panza and Don Quixote, three independent bookstores, including tiny Posman Books in Grand Central, have filed a class action suit charging Amazon.com and the Big Six publishers with monopolizing the ebook market. The complaint asks that Amazon and the... Continue reading at Crains New York
[ Crains New York | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#southern district
#independent sources
#simon schuster
#fiction addiction
Macmillan US has settled the consumer class action case over alleged ebook price-fixing, having... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this |
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reportedly readying
#kindle e-readers
Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this |
Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lance armstrong
#book publishers
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ceos
#direct-to-consumer sales
Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data points
#year-ago period
#time warner
#bonnier corp
#pulling back
#carlos monteiro
Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Apple now holds the patent for the appearance of their animation which makes it look as if the reader of an ebook is turning a physical page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
More news stories like this |
Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long island
#leading provider
#newspaper advertising