The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content NewFronts. Here's what they thought: The virtual... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-29 17:23:22 UTC ]
News tagged with:
#virtual newfronts
#memorable moments
#digital content
As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual conference
#trade shows
#javits center
What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style... Continue reading at Advertising Age
[ Advertising Age | 2017-05-16 00:00:00 UTC ]
More news stories like this |
DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trending topic
#agency execs
#augmented reality
#snapchat discover
#spokeswoman declined
It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newfronts presentation
#fake news
#downtown manhattan
#challenges facing
#engaged audiences
One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
More news stories like this |
It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#augmented reality
#interactive experience
#pulling back
Submissions for the autumn 2017 editions of The Bookseller Buyer's Guide and Children's Buyer's Guide are now open. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#autumn buyer
For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live video
#newfronts presentation
#social platform
#content offerings
The newspaper publisher would expand its profile by acquiring the Wenner Media magazine. The post Tronc Emerges as Likely Us Weekly Buyer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-07 00:00:00 UTC ]
More news stories like this |
TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv land
#discovery communications
#handy calendar
#media company
#stay up-to-date
Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday
[ Digiday | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#supply chain
Martina Cole, the bestselling and prolific author of crime fiction, is to be celebrated by publisher Headline in her 25th year as a published author. She deserves more respect for her achievements, says Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martina cole
#people didn
#prolific author
#crime fiction
#25th year
#published author
#tom tivnan
The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual communities
#publishing world
#cheryl toto
The Internet, and the platforms now available to create various online gatherings, have changed our world and continue to do so. New ways to combine the power of assembled individuals—financially, socially, creatively—are being introduced all the time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual communities
#publishing ecosystem
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anna bager
#general manager
#media agencies
#digital equivalent
Johnny Igaz, music buyer at Green Apple Books in San Francisco and a local DJ, has been missing since a fire broke out at an electronic music show at an Oakland warehouse on December 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fire broke
#ghost ship
#oakland warehouse
It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers don
#agency buyers
#ben winkler
If you controlled a media publishing platform that connected to millions of people, it'd make you a pretty powerful individual. Not so, according to Mark Zuckerberg, who has come out against the notion that Facebook helped win it for Trump. TechCrunc... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
The books struck out by the censors for being 'damaging to young minds', too political or simply too sexy. Continue reading at BBC News
[ BBC News | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young minds
Ten days after it unexpectedly announced it would close at the end of October, the hybrid publisher said it has reached an agreement in principle to sell the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten days
#hybrid publisher