Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their inventory, and buyers suggest dealing directly with publishers and using blacklists. “We have talked a lot in the industry about holding our tech partners accountable for transparency,” one buyer said. “We need to also hold publishing partners and their SSP partners just as accountable.” The post ‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-02-16 00:00:00 UTC ]
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Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday
[ Digiday | 2017-02-16 00:00:00 UTC ]
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#supply chain
Oscar-winner and all-around Renaissance woman Viola Davis is going to put her life story (so far) to paper. The actor will publish a memoir, Finding Me, with HarperOne. Davis will discuss her tumultuous childhood growing up in Rhode Island, including poverty and family strife, to her rise as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-22 15:04:57 UTC ]
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Tin House Books and Microcosm Press relied on virtual events and direct-to-consumer initiatives to survive a tumultuous 2020. The pivot paid off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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College students, book buyers and publishers are taking a renewed interest in the bad old days of interwar authoritarianism, as well as books about threats to the present. Several scholars have started a crowd-sourced website called the New Fascism Syllabus. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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#rising stars
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In Russia's book market, high bookstore inventory levels and rising paper prices are prompting publishers to consider cutting back on book production in 2019. The post Russian Book Publishers Say Paper Costs, High Inventories, Are Limiting Production appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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We asked industry pros at yesterday’s Digiday Publishing Summit in Bologna to weigh in on the give and take between buyers and sellers. Here’s what they said about the balance of power and an emerging solution: header bidding. Sponsor content by PulsePoint. The post Infographic: Publishers dish... Continue reading at Digiday
[ Digiday | 2016-03-09 00:00:00 UTC ]
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HarperCollins UK c.eo Charlie Redmayne has urged publishers “living in a rose-tinted world” to beware the threat of cyber attacks which are “increasingly sophisticated and are happening all the time”. Closing the FutureBook Conference with his views on the changes taken place in the industry... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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The motorsports niche publisher, David Bull Publishing has hired Broadwater & Associates to arrange the sale of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
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Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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#book buyers
An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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Pan-Universal Galactic Worldwide, a new publisher of books, comics, games, and other media from Wildstorm cofounder and longtime comics veteran John Nee, is getting ready for a 2024 debut after four years of preparations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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