‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their inventory, and buyers suggest dealing directly with publishers and using blacklists. “We have talked a lot in the industry about holding our tech partners accountable for transparency,” one buyer said. “We need to also hold publishing partners and their SSP partners just as accountable.” The post ‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-16 00:00:00 UTC ]
News tagged with: #supply chain

Other Publishing stories related to: '‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory'


‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday

[ Digiday | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supply chain


Viola Davis is publishing a memoir she describes as “straight, no chaser.”

Oscar-winner and all-around Renaissance woman Viola Davis is going to put her life story (so far) to paper. The actor will publish a memoir, Finding Me, with HarperOne. Davis will discuss her tumultuous childhood growing up in Rhode Island, including poverty and family strife, to her rise as a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-22 15:04:57 UTC ]
More news stories like this | News stories tagged with: #viola davis #life story #rhode island #memoir


In 2020, Oregon Publishers Went Straight to the Source

Tin House Books and Microcosm Press relied on virtual events and direct-to-consumer initiatives to survive a tumultuous 2020. The pivot paid off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual events


Fascism is on the minds of book buyers — and publishers are taking notice

College students, book buyers and publishers are taking a renewed interest in the bad old days of interwar authoritarianism, as well as books about threats to the present. Several scholars have started a crowd-sourced website called the New Fascism Syllabus. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking notice #college students #book buyers #renewed interest


The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rising stars #reader engagement


Russian Book Publishers Say Paper Costs, High Inventories, Are Limiting Production

In Russia's book market, high bookstore inventory levels and rising paper prices are prompting publishers to consider cutting back on book production in 2019. The post Russian Book Publishers Say Paper Costs, High Inventories, Are Limiting Production appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paper costs #book market #cutting back #book production


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
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Infographic: Publishers dish on the buyer-seller relationship in 5 charts

We asked industry pros at yesterday’s Digiday Publishing Summit in Bologna to weigh in on the give and take between buyers and sellers. Here’s what they said about the balance of power and an emerging solution: header bidding. Sponsor content by PulsePoint. The post Infographic: Publishers dish... Continue reading at Digiday

[ Digiday | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #header bidding #sponsor content


Redmayne: 'Publishers should beware of cyber attack threat'

HarperCollins UK c.eo Charlie Redmayne has urged publishers “living in a rose-tinted world” to beware the threat of cyber attacks which are “increasingly sophisticated and are happening all the time”. Closing the FutureBook Conference with his views on the changes taken place in the industry... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #cyber attacks #increasingly sophisticated #futurebook conference


David Bull Publishing Seeking Buyer

The motorsports niche publisher, David Bull Publishing has hired Broadwater & Associates to arrange the sale of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Big Publishers Will Now Post Stories Straight to Facebook

The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #big publishers


ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #premium publishers #report stated #waste $6


Stieg Larsson publisher Quercus driven to seek buyer

Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian

[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial restructuring #perfect storm #high street


How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers


U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #jessica kingsley


Arcadia Publishing Acquires Belt Publishing

Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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UK Publishers Open a ‘Work in Publishing’ Campaign

The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | News stories tagged with: #campaign appeared #united kingdom #annual week #publishers association


Former Marvel Publisher John Nee Unveils New Multiplatform Publishing Venture

Pan-Universal Galactic Worldwide, a new publisher of books, comics, games, and other media from Wildstorm cofounder and longtime comics veteran John Nee, is getting ready for a 2024 debut after four years of preparations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-20 05:00:00 UTC ]
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