In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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RBmedia has formed BookaVivo, a new Spanish-language audio unit, and named former journalist Rosanne Lake to head the division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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DK’s new c.e.o. took the reins just before Covid-19 forced lockdowns across the globe, but Carsten Coesfeld has had a promising start at the helm of the respected global publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-03-13 08:43:16 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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Recently, Lulu Garcia-Navarro, of NPR, asked her Twitter followers to share when and where they first realized that the coronavirus would upend all our lives, and tag their recollections using the hashtag #TheMoment. Responses poured in. “Pi Day,” a tweeter named Beth Ochsner wrote. “We always... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-03-09 13:16:14 UTC ]
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In the memoir “Model Citizen,” Joshua Mohr recounts a life of substance abuse, real love and “cheery nihilism.” Continue reading at The New York Times
[ The New York Times | 2021-03-09 10:00:09 UTC ]
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Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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While not celebrating its half century in exactly the manner it had planned, literary agency Watson, Little has had a solid year despite the pandemic, according to its managing director. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 06:27:31 UTC ]
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Megan Nolan's "Acts of Desperation," about a woman in thrall to an older man, stands out from similar tales with an uncannily self-aware narrator. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-03 15:00:19 UTC ]
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Taking a look at libraries offering services to seniors during the pandemic, with programs for memory care, vaccine roll-out, and more. Continue reading at Book Riot
[ Book Riot | 2021-03-03 11:33:00 UTC ]
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Chancellor Rishi Sunak has laid out his budget, announcing £6,000 “restart” grants for shops alongside an extension of furlough and the business rates holiday. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 20:51:28 UTC ]
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Take a deep dive into research around reading ebooks and print books, and how these experiences compare to each other and other media. Continue reading at Book Riot
[ Book Riot | 2021-03-02 11:33:00 UTC ]
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“Burnt Sugar,” a debut novel by Avni Doshi, depicts a particularly intense mother-daughter relationship — from the tormented daughter’s point of view. Continue reading at The New York Times
[ The New York Times | 2021-03-02 10:00:08 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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The resilience of the print market, digital library borrowing and the appetite for backlist titles during the pandemic were among topics discussed at the ReBoot Books Business and Reading workshop held on Thursday (25th February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 18:25:30 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Interviews Michael Berry is a professor of Asian languages and cultures and director of the Center for Chinese Studies at UCLA. He has published extensive works on addressing the richness and diversity of Chinese art and culture in sinophone... Continue reading at World Literature Today
[ World Literature Today | 2021-02-24 15:28:04 UTC ]
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If you're planning some bookish trips for the future, don't miss adding these gorgeous libraries to visit post-pandemic to the list. Continue reading at Book Riot
[ Book Riot | 2021-02-22 11:30:00 UTC ]
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Transworld Publishers has acquired Rebuild: How to do Business Better by retail guru Mary Portas, a "visionary toolkit for how to weather the post-pandemic storm in business". Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 15:35:50 UTC ]
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J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 09:27:21 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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