In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Take a deep dive into research around reading ebooks and print books, and how these experiences compare to each other and other media. Continue reading at Book Riot
[ Book Riot | 2021-03-02 11:33:00 UTC ]
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“Burnt Sugar,” a debut novel by Avni Doshi, depicts a particularly intense mother-daughter relationship — from the tormented daughter’s point of view. Continue reading at The New York Times
[ The New York Times | 2021-03-02 10:00:08 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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The resilience of the print market, digital library borrowing and the appetite for backlist titles during the pandemic were among topics discussed at the ReBoot Books Business and Reading workshop held on Thursday (25th February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 18:25:30 UTC ]
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While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Interviews Michael Berry is a professor of Asian languages and cultures and director of the Center for Chinese Studies at UCLA. He has published extensive works on addressing the richness and diversity of Chinese art and culture in sinophone... Continue reading at World Literature Today
[ World Literature Today | 2021-02-24 15:28:04 UTC ]
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If you're planning some bookish trips for the future, don't miss adding these gorgeous libraries to visit post-pandemic to the list. Continue reading at Book Riot
[ Book Riot | 2021-02-22 11:30:00 UTC ]
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Transworld Publishers has acquired Rebuild: How to do Business Better by retail guru Mary Portas, a "visionary toolkit for how to weather the post-pandemic storm in business". Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 15:35:50 UTC ]
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J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 09:27:21 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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In 'Between Two Kingdoms,' young cancer survivor Suleika Jaouad writes with fierce honesty about the false divide between the sick and the well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-15 15:00:38 UTC ]
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Carsten Coesfeld took over as DK CEO days before Covid-19 shut down the publishing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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In “Under a White Sky,” the Pulitzer Prize winner Elizabeth Kolbert meets people who are trying to reverse the course of man-made environmental disaster. Continue reading at The New York Times
[ The New York Times | 2021-02-10 10:00:00 UTC ]
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Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post
[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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The BBC boost enjoyed by Sally Rooney’s Normal People helped Faber to post strong sales of both the young author’s titles, while Matt Haig’s books claimed three of the top six chart positions for Canongate. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 22:44:47 UTC ]
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Mary-Kay Wilmers is stepping down as editor of the London Review of Books after nearly three decades in the post. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 16:45:23 UTC ]
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Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian
[ The Guardian | 2021-01-29 15:28:52 UTC ]
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In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
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