In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Production companies remain eager to acquire new material, U.S. Book Show panelists discussing literary IP agreed—although how the relationship between theaters and streaming services plays out, they added, is far from decided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Source of Knowledge has been a Newark mainstay for decades. It survived the past year thanks to the generosity of its customers and an owner who provides more than just books. Continue reading at The New York Times
[ The New York Times | 2021-05-22 09:00:26 UTC ]
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The California Independent Booksellers Alliance has established the Mosaic Community, a new group for BIPOC store owners and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Alex Segura, previously co-president of Archie Comics, has been named senior v-p of sales and marketing at the Oni-Lion Forge Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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London Book Fair's 'What Works?' education conference will take a series of looks at educational issues arising from the pandemic. The post London Book Fair: Pandemic Issues Play Into Education Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-14 21:02:00 UTC ]
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A new survey examining the impact of the pandemic on New York City’s literary community found that 75% of the city’s literary organizations reported some financial loss over the last year, with some organizations reporting losses as high as $100,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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The pop star seems to have entered her memoir era at 19. Her new book, "Billie Eilish," uses photos and spare captions to document her life for fans. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-11 12:00:32 UTC ]
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RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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The use of the term has gone far beyond its origins in Buddhist religious practice to straddle spirituality, science, health—and marketing almost anything. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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The latest installment in MIT’s Twelve Tomorrows series toggles between utopian and dystopian. Continue reading at The Washington Post
[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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Hodder will publish Jodi Picoult’s new novel, Wish You Were Here, inspired by the global pandemic and about how a young woman's life unravels in lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 10:03:28 UTC ]
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Day 2 of digital discussions at the Jerusalem International Book Forum examine the impact of the coronavirus on international book publishing. The post Jerusalem International Book Forum: Perspectives on the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-04 18:43:37 UTC ]
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Two big novelists take sharp turns in new books: Chimamanda Ngozi Adichie mourns in "Notes on Grief"; Jhumpa Lahiri writes a novel, "Whereabouts," in Italian. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-30 14:00:38 UTC ]
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Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
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"Second Place," Rachel Cusk's first novel after the radical, brilliant "Outline" trilogy, follows a forceful woman who's had enough of difficult men. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-28 14:00:33 UTC ]
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New figures from the Publishers Association show fiction and audiobooks did particularly well, with value of consumer sales up 7% on 2019 despite bookshop closuresFiction sales in 2020 soared by more than £100m for UK publishers, as readers locked down at home made their escape into books, with... Continue reading at The Guardian
[ The Guardian | 2021-04-26 23:01:49 UTC ]
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Ewan Morrison shares how his pandemic prepping tale, How to Survive Everything (Saraband), taps into his past as well as the zeitgeist. Continue reading at The Bookseller
[ The Bookseller | 2021-04-25 14:10:51 UTC ]
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Most Scottish publishers and bookish bodies adapted their offer in 2020 to defy the lockdown restrictions, with many reporting record years—these are their learnings. Continue reading at The Bookseller
[ The Bookseller | 2021-04-25 10:18:13 UTC ]
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As we scour the past issues of the Book Review on its 125th anniversary, we have come across a lot of commissioned poetry — including this interesting specimen. Continue reading at The New York Times
[ The New York Times | 2021-04-23 15:47:00 UTC ]
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