In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Irish publisher Doire Press will publish two October titles inspired by the Covid-19 pandemic, with commissioning editor John Walsh acquiring world English language rights directly from authors Madeleine D’Arcy and William Wall. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 23:27:41 UTC ]
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Fiona Sampson’s biography reads like a thriller, a memoir and a provocative piece of literary fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 12:00:00 UTC ]
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#literary fiction
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The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 18:06:07 UTC ]
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In “I Live a Life Like Yours,” Jan Grue, a Norwegian professor, writes of living with a rare form of spinal muscular atrophy. Continue reading at The New York Times
[ The New York Times | 2021-08-15 09:00:03 UTC ]
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#thoughtful memoir
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this fourth installment of our series, we asked editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-12 04:00:00 UTC ]
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Bloody Scotland International Crime Festival is to go ahead as a live event in September and it will also run a streaming service, thanks to funding from Creative Scotland. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 05:27:42 UTC ]
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Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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#physical books
Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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In this third installment of our series, we asked editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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In our ongoing series, we asked editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Online writing school The Novelry has announced a series of expansions, including newly recruited PRH editors, plans to set up a US branch, outreach programmes and its latest partnership with Madeline Milburn Literary, TV and Film agency. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 17:20:52 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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In this second installment of our new series, we asked editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Pragmatic optimism, continuous business process re-engineering, and a steadfast innovative spirit are steering Hong Kong and China print players through chaotic pandemic-induced challenges Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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A plunge in book fair revenue led to a 12.5% decline in sales at Scholastic in the fiscal year ended May 31, 2021, but the publisher forecast "significant growth" in 2022 revenue and an improved bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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We asked children's and YA editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Newly recruited Virago publishing director Anna Kelly has made her first acquisition for the imprint with Harvard student Becca Rothfeld’s debut essay collection All Things Are Too Small. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 22:35:16 UTC ]
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