As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with:
#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |
Apple, Dropbox, Facebook, Google, Mozilla, Reddit, Tumblr, Twitter, Yahoo and other tech companies today sent a letter to the heads of the U.S. Senate and House Judiciary Committees in support of proposed legislation that would allow them to publish statistics about secret national security... Continue reading at AllThingsD
[ AllThingsD | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#proposed legislation
#justice department
#disclose information
#user data
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam shlachter
#full potential
#robyn peterson
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
#ad business
#automated fashion
#native advertising
Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#premium content
Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget
[ Engadget | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#january 1st
#aggregate statistics
#feel free
According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#remove ads
#recent report
Smashwords, a self-publishing platform and indie ebook distributor, has launched a series of new features to aid authors and publishers in distribution and marketing of ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
Last Monday night, Mark Zuckerberg published a post announcing Facebook's new initiative to bring Internet access to the developing world. The blueprint for internet.org mapped out how Facebook and a host of phone company allies might connect an additional 5 billion people online through more... Continue reading at Fast Company
[ Fast Company | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#report revealed
#president obama
#public libraries
#online learning
Technology companies may be hiding behind legal jargon to avoid being more forthcoming in their responses to new documents on government surveillance that were disclosed Friday, some experts say. Internet and software companies including Microsoft, Yahoo, Google and Facebook “are legally... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#government surveillance
#technology companies
#tech firms
#data collection
Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content publishers
#vicious cycle
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units
Beacon will continue to utilize the full portfolio of Random House's sales and distribution services for both their newly published and backlist physical and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution services
#random house
#newly published
#digital titles
Ingram Publisher Services Inc., an Ingram Content Group company, announced the addition of six new publisher clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher clients
#ingram adds
O'Reilly Media has signed an agreement with global publisher Packt Publishing to distribute Packt's 1,200 ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reilly media
Midpoint Trade Books has signed a distribution deal with Atomic Fez Publishing, a Vancouver-based publisher of genre-crossing fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution deal
New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#arthur sulzberger
#digital efforts
Ingram Publisher Services Inc., announced the addition of two new publisher clients, APL Publishing and Maiden Lane Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher clients
While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announces
#play store
#normal price
Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers