Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Waterstones patron David Willis tweeted at the Twitter account for the company, alerting them that he was locked inside one of their stores. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-21 00:00:00 UTC ]
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Daniel Handler suggests that authors should pick an independent bookstore close to where they live and sign books for them to sell. The post Lemony Snicket Rallies Support for Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
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Authors United has sent out a letter from the author Daniel Handler - a.k.a. Lemony Snicket - encouraging writers to take part in Upstream, a new programme to support independent bookstores. Upstream, “cooked up” by Handler and “assorted interested parties”, aims to connect writers with their... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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At Tuesday's opening panel of the New England Independent Booksellers Association fall conference, editors at houses big, and small, stressed how important independent bookstores are in the current market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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The Pacific Northwest Booksellers Association met at the Hotel Murano September 26-28 in Tacoma, Wash., for the annual trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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From Eriq La Salle to Dominic Selwood, indie publishers are successfully reaching more readers with the IngramSpark platform, which offers global book distribution and easy-to-use tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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RoscoeBooks, a 1,419-square-foot full-service bookstore, will open its doors in Chicago’s north side in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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More than £130,000 has been allocated to 73 independent bookshops in the UK and Ireland in... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Finding authors from small presses might be getting easier.It's tough being an indie author. These writers lack the marketing resources of those working with big publishing houses, making it difficult to get their works on the shelves of bookstores and libraries. Readers, meanwhile, often have... Continue reading at Fast Company
[ Fast Company | 2014-09-23 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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HarperCollins Publishers will launch an expedited shipping program for indie booksellers for the holiday season beginning November 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Publisher Black Balloon is offering $250 to the indie bookstore with the most creative display of its new anthology 'Come Here Often? 53 Writers Raise a Glass to Their Favorite Bar.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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