Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: One of the workers at a brick-and-mortar bookstore called Conspiracy Books is highly suspicious about how great their online sales have been since they switched to shipping with FedEx Ground. Matchaka Match.comsays it's for people who are "looking for a real relationship." And YouTube Red, YouTube's subscription streaming service, promotes its rather meta original half-hour comedy "Ryan Hansen Solves Crimes on Television," which premieres Oct. 25. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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#produce print
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Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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#digital subscribers
#operating profit
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
#editorial content
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Simon & Schuster UK has signed Amanda Holden’s autobiography in a “healthy... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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#betting big
#rising stars
#david cohen
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
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When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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#kickstarter campaign
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller
[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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#free apps
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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#digital ad
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Wenguang Huang's memoir about his childhood in Mao's China tells a universal story of the bonds of love – and the pangs of regret – which can shape a family. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-26 00:00:00 UTC ]
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