Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her company is many things -- premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand -- all worth their investment."One of the things we've had through our history is a personality and a point of view," Ms. Mayer said during an interview with Robert Safian, managing director of Fast Company. "Yahoo has a brand, a value, a perspective." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
News tagged with: #advertising week #fast company #agency executives #media platform

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The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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Roli Seaboard Rise 2 review: I wish I had a horror movie to score

I am, primarily, a guitarist. Dabbling in keys and synths has always felt a bit unnatural from a physical standpoint. A keyboard doesn’t respond the way a fretted instrument does. This isn’t surprising, nor is it a bad thing. It’s just not what I’m used to. The better... Continue reading at Engadget

[ Engadget | 2023-11-10 15:00:28 UTC ]
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Lit Hub Daily: November 2, 2023

Hannah Lillith Assadi on losing home, identity, and her father: “I wonder what it is I have inherited from him more profoundly: his Palestinian-ness or his propensity to fall?” | Lit Hub Memoir At the Refocus Film Festival, Kristen Roupenian and director Susanna Fogel talk about adapting “Cat... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-02 10:30:44 UTC ]
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Jada Pinkett Smith Congratulates Britney Spears With An Amazing Throwback Video

“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost

[ HuffPost | 2023-10-25 17:27:27 UTC ]
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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
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Video: 'Elon Musk' biographer explains the book's complicated motivations

Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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Book Riot’s SFF Deals for October 2, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-10-02 14:03:24 UTC ]
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This Week's Bestsellers: October 2, 2023

Seven years after debuting with 'The Nix,' Nathan Hill returns with 'Wellness.' Plus Ava Reid, author of two dark fantasy novels for adults, makes a YA foray with 'A Study in Drowning,' and John Scalzi subverts classic supervillain tropes with 'Starter Villains.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

Talos Principle 2 and the quiet subversion of optimistic sci-fi

“What are we willing to fight for? What do we deserve, morally speaking? What is our place, our relationship with the universe, with nature?”During a preview of The Talos Principle 2 in August, series writer Jonas Kyratzes posed 19 questions about the essence of humanity in just 90 seconds.... Continue reading at Engadget

[ Engadget | 2023-09-19 16:00:14 UTC ]
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Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book

Frankfurt Rights Meeting 2: Developments in Audio

Not all international audiobook markets are evolving at the same pace, according to speakers at the second online Frankfurt Rights Meeting. The post Frankfurt Rights Meeting 2: Developments in Audio appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-16 00:02:33 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
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