As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her company is many things -- premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand -- all worth their investment."One of the things we've had through our history is a personality and a point of view," Ms. Mayer said during an interview with Robert Safian, managing director of Fast Company. "Yahoo has a brand, a value, a perspective." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Did you ever want to see how the creators of Wallace and Grommit would handle the Star Wars universe? You're about to get your chance. Disney has released a trailer for Star Wars: Visions Volume 2, and it includes a peek at Aardman's short film "I Am Your Mother." To no one's surprise, it... Continue reading at Engadget
[ Engadget | 2023-04-10 15:13:55 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Carolyn Forche remembers the late, great poet Charles Simic. | Lit Hub Nerds, jocks, and a secret society: Will Schwalbe recalls the start of an unlikely friendship at Yale. | Lit Hub Memoir Bruce Krajewski unpacks the criticism of Erich Maria Remarque’s All Quiet on the Western Front and its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-02 11:30:14 UTC ]
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At a glanceExpert's Rating ProsLight weight and sharp text make for hours of comfortable readingWaterproofBuilt-in OverDrive supportBook management offers many filtering and sorting optionsConsCan only play audiobooks from KoboBattery life not quite as good as on KindleOur VerdictNot only... Continue reading at PC World
[ PC World | 2023-02-16 23:20:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget
[ Engadget | 2023-02-06 20:45:42 UTC ]
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Star Wars: Visions is returning for a second 'season,' this time with a more international scope — including a studio you might not have expected. Disney has announced that Star Wars: Visions Volume 2 will premiere May 4th (aka Star Wars Day) with shorts from nine countries, including one from... Continue reading at Engadget
[ Engadget | 2023-02-02 15:41:49 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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