As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her company is many things -- premium publisher, media platform, social channel, native and video ad force, and, critically, quality brand -- all worth their investment."One of the things we've had through our history is a personality and a point of view," Ms. Mayer said during an interview with Robert Safian, managing director of Fast Company. "Yahoo has a brand, a value, a perspective." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
News tagged with:
#advertising week
#fast company
#agency executives
#media platform
Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with:
#future books
#russell brand
#future publishing
#sexual assault
#pan macmillan
#self-help book
Not all international audiobook markets are evolving at the same pace, according to speakers at the second online Frankfurt Rights Meeting. The post Frankfurt Rights Meeting 2: Developments in Audio appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-16 00:02:33 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen names
#macroeconomic news
#nielsen
Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian
[ The Guardian | 2023-08-22 23:04:32 UTC ]
More news stories like this | News stories tagged with:
#video shows
These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#video game
#listening experience
#audiobook
Julie Schumacher on 30 years of correspondence with her late friend, Melissa Bank: “I feel the impulse to write to her when I see the coil of postage stamps on my desk, or when I read a book that I wish she could read.” | Lit Hub Memoir When the Beatles found their voice. | […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-02 10:30:58 UTC ]
More news stories like this | News stories tagged with:
#late friend
#melissa bank
#memoir
We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardcover book
The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget
[ Engadget | 2023-07-12 14:12:31 UTC ]
More news stories like this | News stories tagged with:
#rgb lighting
#per-key basis
#steam deck
#raspberry pi
#1tb ssd
#latest version
#yahoo life
#car experts
#ebooks
#kindle
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#recently launched
#publishers including
Just five months after Anthropic debuted its ChatGPT rival, Claude, the company is back with an updated version that promises longer answers, more detailed reasonings, fewer hallucinations and generally better performance. It also now scores in the 90th percentile of graduate school applicants... Continue reading at Engadget
[ Engadget | 2023-07-11 16:00:53 UTC ]
More news stories like this | News stories tagged with:
#hundred pages
#user data
#great news
#short stories
TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | News stories tagged with:
#book signing
#fort worth
#debut author
#bestseller list
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#internet companies
#recession looms
#digital media
Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#recession looms
#ad spending
#internet companies
#digital media
If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
More news stories like this | News stories tagged with:
#play music
#apple music
#star wars
#echo devices
#prime member
#buying advice
#follow @engadgetdeals
#ebooks
In its first fully physical iteration since 2019, Beijing International Book Fair reports that it drew some 200,000 attendees in four days. The post Beijing International Book Fair Reports 2,500+ Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-21 12:25:27 UTC ]
More news stories like this | News stories tagged with:
#500+ exhibitors
Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
More news stories like this | News stories tagged with:
#times book
Among the week's headlines: a library-led coalition has filed a lawsuit challenging a new Arkansas law that exposes librarians and booksellers to criminal prosecution for making allegedly inappropriate books available, while a new 'harmful to minors' rule in Missouri is causing confusion and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#exposes librarians
#criminal prosecution
Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with:
#podcast network
#digital media
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#company decided
#big surprise
#lulu
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | News stories tagged with:
#newfronts presentation
#ad products
#business lines
#digital media