Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Easily one of the largest illustration competitions in the world, Bologna Children's Book Fair's Illustration Exhibition has 79 winners. The post Italy: Bologna Children’s Book Fair Names 2024 Illustration Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-22 20:48:14 UTC ]
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McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian
[ The Guardian | 2024-01-22 04:15:05 UTC ]
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The 2024 edition of the German Audiobook Prize issues its shortlists in seven categories, covering books, radio plays, and podcasts. The post The German Audiobook Prize Names Its 2024 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 12:31:32 UTC ]
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In addition to announcing changes to its executive committee, the Book Industry Charitable Foundation this week named three new board members: Christian publisher Chriscynethia Floyd, former Abrams CEO Michael Jacobs, and Vermont bookseller Emma Kaas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Haji Glover returns as CFO to Scholastic, following a short stint with Amazon. Ken Cleary takes up Scholastic's international lead. The post Scholastic Names Haji Glover CFO; Ken Cleary Moves to International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-08 19:00:03 UTC ]
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Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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A deep bench of experience, from Penguin Random House and Disney to TikTok and YouTube, is on Simon & Schuster's new board of directors. The post Simon & Schuster Names Its New Board Members appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-07 21:21:07 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Chanel Miller’s next book after her prize-winning memoir “Know My Name” will help fulfill a longtime dream to write and illustrate children’s stories Continue reading at ABC News
[ ABC News | 2023-12-06 14:46:03 UTC ]
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Strong joins Macmillan from Barnes & Noble, where he most recently served as v-p of supply chain and customer service. He will fill the previously vacant chief operating officer position effective January 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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The publishing market of Chile — where 'the sky and the stars tell their own stories' — Juergen Boos says, is Frankfurt's 2027 guest of honor. The post Frankfurter Buchmesse Names Chile Its 2027 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-01 20:49:21 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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