Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with: #american express #mobile video

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Authors Guild Names New Executive Director

Mary Rasenberger, a lawyer and six-year Copyright Office and Library of Congress veteran, will take over as executive director of the Authors Guild on November 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Archant journalists surprised as chief executive resigns after six years

Adrian Jeakings, the chief executive of the regional newspaper publisher, Archant, has resigned.In what many of the company's journalistic staff view as an unexpected turn of events, he is to depart at the end of the month. He is also to step down from the board. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-07-28 00:00:00 UTC ]
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INM recruits Tesco man to be its chief executive

The Irish-based newspaper publisher, Independent News & Media (INM), has appointed a former Tesco executive, Robert Pitt, to be its chief executive. The experienced supermarket executive will take up the position in the autumn. Pitt, a 43-year-old Irishman, is currently chief operations... Continue reading at The Guardian

[ The Guardian | 2014-07-16 00:00:00 UTC ]
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Crewe Named President, Director at CUP

The appointment, said Columbia University Press, makes her the first female director of an Ivy League university press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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'Glass Closet': The double life of a gay chief executive

"I was not a victim," declares John Browne, the former chief executive of BP, in his new book, "The Glass Closet: Why Coming Out Is Good Business," published by Harper Business. "We must own up to our choices and I had made some bad ones." Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-05-31 00:00:00 UTC ]
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Jill Herzig Named Editor-in-Chief of Dr. Oz The Good Life

Hearst Corp. president and CEO Steve Swartz and Hearst Magazines president David Carey looked inward in recruiting four-year Redbook editor-in-chief Jill Herzig for the same position at Dr. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-16 00:00:00 UTC ]
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Tony Gervino Named Billboard’s Editor-in-Chief

Guggenheim Media Entertainment Group named Tony Gervino, former executive editor at Hearst Magazines International, successor to Billboard magazine editor-in-chief Bill Werde, as editor Joe Levy shifts responsibility to the new position of editor-at-large on April 28. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-08 00:00:00 UTC ]
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Time Inc. Names New Technology Chief

Time Inc. CEO Joe Ripp continues to fill out his leadership ranks as he prepares to spin off the publishing company from Time Warner later this year into a public entity. Today, he named Colin Bodell as evp and chief technology officer, a newly created role at Time Inc. Bodell will be charged... Continue reading at AdWeek

[ AdWeek | 2014-01-15 00:00:00 UTC ]
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Guardian News & Media appoints David Pemsel as deputy chief executive

Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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After massive layoffs, Martha Stewart names a new ad sales chief

After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York

[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Jane Francisco Named Editor-in-Chief of Good Housekeeping

Hearst Magazines named Jane Francisco the editor-in-chief of Good Housekeeping magazine, the company said Monday, succeeding longtime editor Rosemary Ellis. Ms. Francisco is editor-in-chief of Chatelaine, a women's lifestyle magazine based in Canada. She begins her new job Dec. 2.Ms. Ellis,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Barnes & Noble chief executive quits

The chief executive of US bookstore chain Barnes & Noble, William Lynch, resigns as sales of its Nook ebooks and devices continue to fall. Continue reading at BBC News

[ BBC News | 2013-07-09 00:00:00 UTC ]
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Spin names new editor-in-chief

SpinMedia has named Jem Aswad the new editor-in-chief of Spin, succeeding Caryn Ganz, who was ousted last week.Mr. Aswad was most recently the editor of Billboard.biz and previously held editing jobs at MTV News and Time Out New York. "This is probably the job I dreamed about most when I first... Continue reading at Crains New York

[ Crains New York | 2013-06-07 00:00:00 UTC ]
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Kathy Thomson named chief operating officer of Tribune publishing

Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
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Time Inc. names Nelson editor in chief

Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York

[ Crains New York | 2012-12-19 00:00:00 UTC ]
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Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Wired Names Scott Dadich Editor in Chief

Design wunderkind Scott Dadich, whose low-budget side project for Wired’s digital edition ended up becoming the template for all of Condé Nast’s tablet strategy, is returning to the magazine as its editor in chief, the company announced today. Dadich served as creative director of Wired from... Continue reading at AdWeek

[ AdWeek | 2012-11-17 00:00:00 UTC ]
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Random House Children's names new chief

Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York

[ Crains New York | 2012-09-06 00:00:00 UTC ]
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