Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Margot Atwell Named Executive Director and Publisher of Feminist Press

The former director of outreach and international for Kickstarter plans to build on the Press’s mission of centering marginalized voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Three Religion Presses Name New Top Executives

Three publishing veterans—all women with extensive backgrounds in editing, acquisitions, and management —will take over leading roles at Westminster John Knox, Brazos, and Liturgical in challenging times for the church and society. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Former Sydney Morning Herald editor Lisa Davies appointed as new AAP chief executive

Emma Cowdroy to step down from heading newswire service that was saved from attempted closure by shareholders including News Corp and NineThe former Sydney Morning Herald editor, Lisa Davies, has been appointed as the chief executive of Australian Associated Press.The move comes as Emma Cowdroy... Continue reading at The Guardian

[ The Guardian | 2022-01-20 22:44:00 UTC ]
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The Loft Names New Executive Director

After a national search, the Loft literary center in Minneapolis announced that its new executive director is arts and social justice advocate Arleta Little, director of artist fellowships at the McKnight Foundation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Johnson Named to Succeed Chinski as FSG Editor-in-Chief

Jenna Johnson has been promoted to v-p and editor-in-chief at Farrar, Straus and Giroux, succeeding Eric Chinski, who has stepped into a new role as senior executive editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-01 05:00:00 UTC ]
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PRH chief executive Dohle joins FutureBook line-up

Penguin Random House chief executive Markus Dohle is to be interviewed at FutureBook 21, The Bookseller's publishing conference, as part of an expansive programme of talks and panels that will take place on 19th November. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 10:46:52 UTC ]
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Knopf Names Jordan Pavlin Its Editor in Chief

Ms. Pavlin, a longtime editor at the publishing house who has worked with Ayana Mathis, Tommy Orange and Yaa Gyasi, succeeds Sonny Mehta, who died in 2019. Continue reading at The New York Times

[ The New York Times | 2021-07-14 19:01:22 UTC ]
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Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek

[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Ruth Dickey named executive director of the National Book Foundation

Ruth Dickey will replace Lisa Lucas, who recently left the National Book Foundation to become the publisher of Pantheon and Schocken Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-11 19:41:39 UTC ]
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US National Book Awards Foundation Names Ruth Dickey As Executive Director

Ruth Dickey, the executive director of Seattle Arts & Lectures, is to take up her new post with the National Book Foundation on May 17. The post US National Book Awards Foundation Names Ruth Dickey As Executive Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-11 14:52:33 UTC ]
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National Book Foundation Names Ruth Dickey as Executive Director

Ruth Dickey, the executive director of Seattle Arts & Lectures, is succeeding Lisa Lucas, who left the organization to become the publisher of Pantheon and Schocken. Continue reading at The New York Times

[ The New York Times | 2021-02-11 10:00:18 UTC ]
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Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek

[ AdWeek | 2020-12-17 15:30:20 UTC ]
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Jordan Smith Named Interim NBF Executive Director

National Book Foundation deputy director Jordan Smith has been appointed interim executive director of the Foundation, succeeding current executive director Lisa Lucas, who is leaving to become senior v-p and publisher of Pantheon and Schocken books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Jamia Wilson Named Executive Editor at Random House

Wilson, previously executive director and publisher of the Feminist Press, has been named v-p and executive editor at Random House effective January 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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HC, S&S Name Company-Wide Diversity Executives

As part of an industry-wide effort to reckon with issues of diversity in trade book publishing, HarperCollins and Simon & Schuster have each named new high-ranking staffers to address issues of diversity at their companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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New roles for Crewe and O'Sullivan at Penguin General

Daniel Crewe and Martina O'Sullivan are to take up new roles at Penguin General with the departure of publisher Venetia Butterfield, who will become m.d. of Cornerstone in January 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 06:42:21 UTC ]
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