Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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A deep bench of experience, from Penguin Random House and Disney to TikTok and YouTube, is on Simon & Schuster's new board of directors. The post Simon & Schuster Names Its New Board Members appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-07 21:21:07 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Chanel Miller’s next book after her prize-winning memoir “Know My Name” will help fulfill a longtime dream to write and illustrate children’s stories Continue reading at ABC News
[ ABC News | 2023-12-06 14:46:03 UTC ]
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Strong joins Macmillan from Barnes & Noble, where he most recently served as v-p of supply chain and customer service. He will fill the previously vacant chief operating officer position effective January 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Bill Reeves, previously an agent and an executive producer in the Christian entertainment industry, has been named CEO of Christian publisher David C Cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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The publishing market of Chile — where 'the sky and the stars tell their own stories' — Juergen Boos says, is Frankfurt's 2027 guest of honor. The post Frankfurter Buchmesse Names Chile Its 2027 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-01 20:49:21 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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A new feature on Apple Books gives users Spotify Wrapped–style insights into their reading habits in 2023—a year in which Jack Carr, Prince Harry, Britney Spears, and Rebecca Yarros topped the Apple Books charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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The Aspen Words Literary Prize in issue-driven fiction lists its seventh season's longlist, with a winner announcement in April. The post The #35,000 Aspen Words Literary Prize Names Its 2024 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-08 22:42:17 UTC ]
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London Book Fair names the four author and illustrator talents chosen to be highlighted in in March at the UK's leading trade show. The post UK: London Book Fair Names Its 2024 ‘Authors of the Day’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-30 14:04:10 UTC ]
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Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday
[ Digiday | 2023-10-24 04:01:00 UTC ]
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The Lviv BookForum was vibrant this year, but still there is the backdrop of conflict and the need to find a place for storytellingLast year’s Lviv BookForum, a literary festival in the elegant western Ukrainian city, was mostly an online affair, held in a basement lecture theatre that might... Continue reading at The Guardian
[ The Guardian | 2023-10-21 05:00:38 UTC ]
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Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times
[ The New York Times | 2023-10-19 20:03:36 UTC ]
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