Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Rachel Goldstein has been promoted to executive v-p at Penguin Random House Publisher Services, the publisher's distribution arm, which services more than 50 publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Richard E. Grant, star of 'Loki,' 'The Lesson' and much more, on how writing his memoir 'A Pocketful of Happiness' helped him grieve for his wife. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-28 19:53:27 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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The Beauty and Importance of Our Names: A Conversation with Yejide Kilanko, by Darlington Chibueze Anuonye Interviews [email protected] Mon, 07/24/2023 - 09:09 Photo by Oluwafikunmi KilankoAmong the shortlisted short stories for this year’s edition... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 14:09:47 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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The National Coalition Against Censorship has named Lee Rowland, currently policy director at the New York Civil Liberties Union, to replace the retiring Christopher Finan as its executive director. “The NCAC board of directors feels very fortunate to have found such an experienced and talented... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Former 'Christianity Today' executive editor Ted Olsen has joined InterVarsity Press in the newly created position of associate publisher and editorial director for media and trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Tattered Cover has named Brad Dempsey interim CEO of the Denver bookstore chain, replacing CFO Margie Keenan, who served as interim CEO after former CEO and co-owner Kwame Spearman left in April to start a political career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Sarah Crichton will "step back from her duties as editor-in-chief" at Henry Holt & Co., assuming the role of editor-at-large on July 5, Holt president and publisher Amy Einhorn has announced in a letter to staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
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The poet and activist Rose Styron, 95, had to be talked into writing about herself and the many luminaries she has known. “I don’t like looking backward,” she said. Continue reading at The New York Times
[ The New York Times | 2023-06-13 21:08:45 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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