Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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The poet and activist Rose Styron, 95, had to be talked into writing about herself and the many luminaries she has known. “I don’t like looking backward,” she said. Continue reading at The New York Times
[ The New York Times | 2023-06-12 13:39:45 UTC ]
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The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations... Continue reading at AdWeek
[ AdWeek | 2023-06-12 11:31:44 UTC ]
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Fieldstone cut ties with the Audubon name in February, and Knopf will remove the name and logo from all future field guide publications and reprints. Fieldstone also plans to donate proceeds from its field guides to National African American Reparation Commission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek
[ AdWeek | 2023-06-01 12:00:00 UTC ]
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The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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"Zev's Los Angeles," a memoir by former L.A. County supervisor Zev Yaroslavsky, covers an era when L.A. transformed radically — and does it really well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-29 13:00:43 UTC ]
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In a virtual awards show, 'PW' editorial director Jim Milliot named Midtown Scholar in Harrisburg, Pa., the Bookstore of the Year and PRH's Emily Bates the Sales Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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Admired for his internationalist compositions that use both Western and Oriental instrumentation and melody, Egypt's Omar Khairat is honored by the Sheikh Zayed Book Award. The post Sheikh Zayed Book Award Names Omar Khairat Its Cultural Personality appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-15 13:27:42 UTC ]
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John Glusman, who served as v-p and editor-in-chief of W.W. Norton since 2011, will step down from his position as editor-in-chief in July. Succeeding him is Dan Gerstle, who joined Norton’s Liveright imprint as a senior editor in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-11 04:00:00 UTC ]
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Two novels, "Demon Copperhead" and "Trust," shared the 2023 Pulitzer Prize for fiction while "His Name Is George Floyd" took home the nonfiction prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-08 21:55:41 UTC ]
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Novelists Barbara Kingsolver and Hernan Diaz tied for the Fiction prize, and 'Washington Post' journalists Robert Samuels and Toluse Olorunnipa's took home the Nonfiction prize at this year's Pulitzer Prize ceremony on May 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age
[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
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The London-based educational publisher Pearson is designated today by Benetech as a 'Global Certified Accessible Publisher. The post Pearson Named A Benetech Global Certified Accessible Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 10:00:16 UTC ]
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Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
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Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian
[ The Guardian | 2023-04-12 19:48:47 UTC ]
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With a £2,000 purse for the winner, four shortlistees are named by the regionally specific Highland Book Prize. The post Scotland’s Highland Book Prize Names Its Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-12 19:07:00 UTC ]
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