Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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At London Book Fair, the top honor from the Writers' Prize, formerly the Rathbones, goes to Liz Berry for 'The Home Child.' The post At London Book Fair: Writers’ Prize Names Its Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-14 05:01:24 UTC ]
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Bird is the award-winning author of seven books, including the Pulitzer Prize-winning book that served as the basis for Christopher Nolan’s film 'Oppenheimer,' which won seven Academy Awards last night, including best picture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
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In Streisand’s new audiobook recording for her chatty, brick-size memoir, “My Name Is Barbra,” the superlative diva adds a little freestyling. Continue reading at The New York Times
[ The New York Times | 2024-02-23 12:45:40 UTC ]
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The California Independent Booksellers Alliance has named Hannah Walcher its new executive director. Walcher succeeds CALIBA co-executive directors Kristin Rasmussen and Ann Seaton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Youngsuk 'YS' Chi is the year's winner of London Book Fair's Lifetime Achievement Award, as well as the chair of the AAP and Elsevier and director of corporate affairs for RELX. The post YS Chi Named LBF’s Lifetime Achievement Award Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-21 00:35:32 UTC ]
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David Shelley, in naming Sally Kim as publisher of Hachette division Little, Brown, says he has admired her work 'from across the Atlantic'. The post Hachette’s David Shelley Names Sally Kim to Lead Little, Brown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-13 23:13:31 UTC ]
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The 11th Shanghai International Children's Book Fair has announced its dates and some of its plans for its 2024 iteration. The post China’s Shanghai Children’s Book Fair Names 2024 Dates appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 17:35:55 UTC ]
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McCarthy joins the company from Ingram Publisher Services, where she has worked for eight years, most recently as v-p and general manager. She will take the helm of Bloomsbury USA in early April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Lucy Sante recounts the trials and joys of her gender transition in the memoir “I Heard Her Call My Name.” Continue reading at The New York Times
[ The New York Times | 2024-02-03 10:14:55 UTC ]
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The founding publisher and CEO of Publish Your Gift has been unanimously elected the next chair of the Independent Book Publishers Association's board of directors, effective July 1. She is the first person of color elected to lead the IBPA board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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The successor to the Costa Book Awards, the new Nero Book Awards announce several winners ahead of the Nero Gold Prize book of the year. The post The UK’s New Nero Book Awards Name Their First Category Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 22:52:15 UTC ]
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A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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Established in 2017, the Highland Book Prize is one of the United Kingdom's younger awards programs. The post Scotland’s Highland Book Prize Names a 2023 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-26 17:29:48 UTC ]
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