Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
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Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #troy young #effective immediately #magazine brands #consumer marketing


Ben LeRoy Named Executive Director of IPC

The Independent Publishers Caucus has taken another step in its effort to become an advocacy group for independent publishers, naming former Tyrus Books publisher Ben LeRoy as its first executive director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
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Tronc chief executive Justin Dearborn cuts the price again on Florida home

Justin Dearborn, chief executive officer of publishing company Tronc Inc., has lowered the price on his Naples, Fla., home to $409,900, down from $419,000. That’s the fourth price-chop the one-story house has received this year. Hmm … can you say motivated seller? Built in 2004, the home opens... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-03 00:00:00 UTC ]
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Veteran journalist Norman Pearlstine named executive editor of the Los Angeles Times

Norman Pearlstine, who has spent 50 years in journalism helping shape some of the nation’s most prominent publications — including Time Inc. magazines, Bloomberg News, Forbes and the Wall Street Journal — on Monday was named executive editor of the Los Angeles Times. It was the first major move... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-19 00:00:00 UTC ]
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Bloomsbury appoints Hill in new marketing role

Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing role #group director #consumer marketing


Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Nancy Dubuc exits A+E Networks to join Vice Media as chief executive

Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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Chicagoland Bookseller Named GLIBA Executive Director

The Great Lakes Independent Booksellers Association has named GLIBA board member Larry Law as its executive director, effective March 1. Law currently serves as director of e-commerce and marketing at Anderson's Bookshops in Naperville, Ill. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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ALA Names Mary Ghikas Executive Director Through January 2020

Mary Ghikas, interim director since August 2017, will continue to head the association through January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-29 00:00:00 UTC ]
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Tracy Behar Named Publisher, Editor-in-Chief of New Little, Brown Imprint

The new, as yet unnamed imprint at Little, Brown and Company will be devoted to health, lifestyle, psychology, and science, Little, Brown senior v-p and publisher Reagan Arthur has announced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move

Nancy Gibbs steps down from Time Magazine, Garage taps a new editor-in-chief, and more... The post Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-13 00:00:00 UTC ]
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Nina Garcia named editor in chief of Elle

Nina Garcia will be the new editor in chief of Elle, Hearst said Tuesday. Garcia will succeed Robbie Myers, whose exit from Elle was announced on Monday. “Nina is the ultimate Elle woman — her life is incredibly full, she’s curious about everything and she’s passionate about fashion, beauty,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-09-13 00:00:00 UTC ]
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Chief Executive Group Acquires Corporate Board Member Magazine

"This acquisition provides a significant opportunity for us to expand both communities." The post Chief Executive Group Acquires Corporate Board Member Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
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Smith named chief of Images/ACC Publishing Group

James Smith has been appointed as the c.e.o. of global publishing and distribution company Images/ACC Publishing Group. Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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House promoted to PA's deputy chief executive

Emma House has been promoted to deputy chief executive of the Publishers Association as the trade body continues its reshuffle following the departure of its director of policy and communications Susie Winter. Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Sweeney Named Publisher, Editor-in-Chief at Paraclete

Jon Sweeney, currently executive editor for trade books at Ave Maria Press, will return to Paraclete Press as publisher and editor-in-chief at on September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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Pearson shareholders reject chief executive's £1.5m pay package

Investors’ revolt against deal for John Fallon comes after educational publisher reports largest annual loss in its historyMore than six out of 10 Pearson shareholders have voted against the £1.5m pay package awarded to the embattled chief executive, John Fallon, after the educational publisher... Continue reading at The Guardian

[ The Guardian | 2017-05-05 00:00:00 UTC ]
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T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Susan Jurevics stands down as Pottermore chief executive

Pottermore chief executive Susan Jurevics will leave the company at the end of February. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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